Storytelling – dare to be yourself

We’re looking into two of our favourite W’s – the what and why – in our latest blog to inspire you to think outside the box when creating content marketing strategy for 2018. Whatever the channel, it’s all about curating timely, well thought-out and attention-grabbing stories that tick all the boxes for the editor or…

We’ve attended a number of seminars since September including the Auckland-based Social Media Conference NZ and Destination Queenstown’s (DQ) Queenstown Week Insights Programme. Huge thanks to DQ for bringing international speakers to Queenstown for an exciting week of inspirational presentations on how businesses can ‘talk’ to the Australian market.

A key message that comes up time and time again, one that resonates strongly with us and ‘what we do’ is…

Think beyond your product and tell your story.

So we’ve compiled some top tips to help you on your way.

What’s a story?

In short, it’s a description of a connected series of events. Storytelling’s an age-old craft, enabling people and businesses to transform perceptions and share experiences.

We’re ALL human, and stories help show you’re human.

New Zealand Story’s Marketing Manager Gary O’Neil shared this in a recent presentation – ‘stories are up to 22 times more memorable than facts’*.

So, let’s think how you can turn your (potentially dry) product or company fact sheet into a series of stories. Can these facts be broken down? Is there a news hook or angle about your history, a ‘day in your life’ or the one thing that makes you different to any comparative business? What’s your USP’s?

How and what 

Our question to you is how are you planning on capturing attention and what is your Kiwi story?

Are you a 25-year-old tourism business which started off as a one-man-band or the oldest winery in Central Otago with stories to tell about your land, people and wine?

In today’s fragmented media landscape, journalists are being asked to produce double the content but with less resources. As a PR agency, we’re producing increasing numbers of editorial pieces for clients (in addition to traditional media releases) so we can pitch to journalists with content they can pick up and run ‘as is’.

For this to work, you need to know who you’re writing for (what stories have they previously covered?), what’s of interest to them and their readers, and have a basic understanding of what’s ‘media-worthy’.

If your strategy is to create your own editorial content, you’ll need to ensure you’re curating and delivering high quality pieces, written in a journalistic-style and voice to suit your desired publication. Maybe think about hiring a writer for your team or outsourcing to a PR or content agency.

So what’s your angle?

An angle is the specific emphasis you choose for a story that you’ll use as your pitch to media.

We’ve compiled a list of ideas to help you ‘dig deep’ so you can ‘wow and wonder’ in interesting and emotional (adds the human element) ways in 2018.

  • When did you start? Your journey – break this down into bite-sized pieces to unearth hidden treasures around your brand
  • Who are your people? Locals or internationals? Is there a Kiwi story to be told?
  • Be human – where did you begin? What kind of business are you? What do you believe in? What’s your mission and values?
  • Can your audience relate to you? If so, in what areas? Think about brand personality and how you might inspire your community
  • How do you think, envision the future, and where do you want to be? Think about growth and aspirations — what’s in the pipeline for your company directors or front of house teams? Is this an opportunity to profile your people?
  • What trending topics can you relate to (think BuzzFeed and Twitter). Does your team have the ability and resources to be reactive?
  • Do you have an upcoming anniversary you can leverage? Do you recognise employees for their longevity?
  • Think about how you work with your community. Does your company donate time/people to community or charity projects? What emotions are behind this and why do you do it?
  • Something new to say or offer — don’t miss these opportunities.
  • What memories do you provide for your customers? Could this create a story in itself?

While brainstorming these content ideas, you should apply Lauren Quaintance’s (Storyation co-founder) ‘so what’ test.

“Great stories pass the ‘so what test,” she said at a recent presentation on storytelling.

“Journalists want quirky or unique stories that generate talkability or ‘water-cooler’ conversation. Ideas that will grab attention in the social feed.

“Ask yourself, is it surprising, different or eye-catching. Or is it a case of so what?”

It’s our business to communicate client messages accurately to their audiences through relevant channels. Do you need help telling your story? Get in touch.

*Jennifer Aaker, Social Psychologist. Professor of Marketing at Stanford University Graduate School of Business.

Read More

Making newsletters great again

We all do it. The days when your inbox is so overloaded you get the greatest satisfaction from a mass ‘delete’. Or you fervently unsubscribe to all your sign ups at the start of the New Year – it’s so cleansing, right? But then something catches your eye when you’re trolling the interweb. You read…

Email marketing continues to be a vital communications channel for all businesses in the days when inbox competition for attention from email subscribers remains fierce.  There’s plenty of newsletters that don’t hit the mark, that’s for sure. But every now and then, we get a newsletter that’s so good, not only do we read it, but we click it, share it, and recommend it to our friends.

So you want to be that winning newsletter

SMB’s are stepping up their game in the email marketing world. Focus on email marketing should be in your content marketing strategy for 2018 because it’s such an important strand in your multi-layered business growth strategy.

Think about it. You’ve got a potential or existing client who has already engaged with you to the extent that you’ve got their contact details. They’re willing for you to send them stuff they want or need to know, or want or need to buy (you get the drift).

So don’t stuff it up. Planning and good quality content is KEY to success. You want this to be a long-term relationship not a quick fling.

The ‘how to’ newsletter

Take ‘How to Dad’. He’s built a trusted brand by saying it like it is, with a good dose of Kiwi humour. He’s real. He’s so real and trusted a local electricity company has brought him on board as their brand ambassador to peddle a ‘good cause’.

So, back to your ‘how to’ newsletter.

Keep it real. Don’t be one of those automated email newsletters that just give us another morning task – deleting or marking as read (not read).

Exceptional newsletters or email marketing campaigns need to be cleverly written to attract attention. They should be personalised, filled with interesting graphics or images, and designed for mobile and desktop.

Above all, newsletters must contain a meaningful call-to-action. Every message must have a point to it.

And we do that how?

Try awesome subject lines and preview text. They’re always short and punchy, and they’re consistent and logical. BuzzFeed does this exceptionally well – they know their market.

Keep it simple. If you’ve got a deal or promo on the table, give it a brief initial description paired with a very clear call-to-action. The ‘skimmer’ subscribers can get the basics in a matter of seconds, while those who want to learn more are treated to a more detailed (still pleasingly simple), step-by-step explanation of how the deal works. Uber is a master at this.

Be consistent with your branding. Look at your website, social media photos, your app or other parts of your visual branding, and make sure your newsletter’s singing from that same songsheet. All communications and marketing assets should tell your brand’s story, and it makes your newsletter stand out from the inbox crowd.

What’s working and what’s not

There’s a few ways to measure what’s working and what’s not. Use your analytics, look at clicks etc. For relatively straightforward newsletter templates and measurable campaigns use something like Mailchimp to see how you’re going. Try sending out newsletters on different days of the week, different times, then look at which gets the most opens or clicks. Which parts of your newsletter are being read? Ask for feedback on content or timing – you can easily incentivise that. Keep changing and evolving and most of all, keep it real.

Regular, consistent and relevant communication with current clients is a crucial tool. Know the importance but stuck for words? Let us help, we’re wordsmiths after all.

Read More

Drop into Ziptrek Ecotours’ new Queenstown tour

Media release from Ziptrek Ecotours Find your wings, fly like a bird and zoom through the treetops before a swooping 21m drop – welcome to the latest eco-thrill from Queenstown tourism company Ziptrek Ecotours. The multi-award-winning company is taking the thrill factor to the next level with its Kereru 2-line + Drop Tour, announced today…

The Kereru is known for the distinctive sound of its wing beats in flight, precarious landings on branches, and is somewhat famous for getting drunk on berries and dropping out of trees, which inspired the Ziptrek team to name the tour after the Kereru (pronounced ‘care-re-roo’).

The tour is a whole new way to experience Queenstown for those looking for a heightened thrill level of a unique adventure in the shortest amount of time. It includes two existing ziplines through the trees and a 21m drop to the forest floor.

As part of the tour, passionate guides tell the fascinating conservation story of Zealandia’s creation and Ziptrek’s role in the preservation of the natural landscape, removal of invasive species and protection of native wildlife, fauna and flora.

“We’re giving guests the opportunity to ‘find their wings’ and finish with a swooping drop that leaves them a fledgeling no more,” said Ziptrek sales and marketing manager Nicky Busst.

“Over the years we’ve had some feedback from guests who are time-poor but would love to zipline, so we’ve developed a totally innovative tour that enables them to enjoy the best Queenstown experience on offer in just under an hour.

“Having said that, we’re not short-changing them on the fun and adrenalin factor! It’s pretty challenging standing on the launch platform, about to step off before the big drop, even though you know you’re fully harnessed and the fear factor is all in your head!”

Ms Busst said the Kereru Tour would cater not only for new visitors but for Ziptrek’s many repeat customers who wanted to come back and try something different.

She said naming it the Kereru Tour fitted perfectly with Ziptrek’s ongoing conservation ethos and work with the Routeburn Dart Wildlife Trust.

“The Kereru is a protected species so we’re also working closely with the nearby Kiwi Birdlife Park which runs a Kereru conservation programme, with wildberry trees planted in the landing area as a ‘kereru garden’ to encourage them to visit a safe natural habitat,” she said.

For a ‘taster’ of the new Kereru Tour go here.

The new tour costs just $95 and is available from February 1 2018 (bookings commence soon by phone, email or through its website www.ziptrek.co.nz.) Minimum age is 10 and tours take a maximum of eight people.

Photo caption:

1/ Enjoy the best of Queenstown in just under an hour – a unique treetop experience with Queenstown’s Ziptrek Ecotours

Read More

Social media takeaways from December

Summer is officially here (hurrah!). With only 2.5 weeks until Christmas we’ve compiled our final social media takeaway blog for 2017. Here’s a recap of seven almighty social media updates and trends to keep in mind for planning and implementation of your social and PR strategy in 2018. Video is KING

Did we need to remind you? According to a recent Social Media Today infographic, video is expected to account for more than 80% of all consumer internet traffic by 2021.

Having the ability to create video content across your platforms remains KEY in your strategy. Grab your iPhone, a tripod and get practising with family and friends this silly season.

 

4K resolution for Facebook

Uploading and sending high res images via email is a thing of a past thanks to the latest Facebook Messenger update. Communities and businesses can now send and receive images in 4K resolution (up to 4,096 x 4,096 pixels per image).

Happy sharing.

 

Milestone moment for Instagram business community

The Instagram business community has grown to 25 million. If you’re a Queenstown business and you’re not already on this platform, it’s time to discover, connect and determine whether this is for you.

Still not quite sure how to reach your customers this Christmas? Relax. Our beloved Instagram is spreading some festive cheer to help you shine bright. Click here to succeed.

 

Ephemeral Content

Never underestimate ephemeral content marketing. Yes, it’s short-lived content (shows and disappears in seconds or 24-hours) however it’s a cost-effective and authentic way to connect with your fans, followers or audiences.

Humanise your brand by sharing your behind-the-scenes moments, show a real-time snippet of your CEO collecting your latest tourism award or showcase your media coverage and products in engaging ways. Whatever your content focus or strategy, it’s one to add to your team’s daily schedule.

 

A tweet ‘storm’ is brewing on Twitter

Along with the extended 280-character limit (do you like it?), Twitter’s Tweetstorm feature is in testing, enabling users to extend their tweets by adding additional context. Here’s how this might look.

To be honest, we have the same reservations as TechCrunch. Could this feature result in never-ending ranting and trolling from critics – potentially leading to additional ‘damage control’ from crisis management teams across the world?

 

Did someone say chatbot?

It’s top of mind and we’re looking forward to watching chatbots evolve for SMB’s next year.

Adding the ‘human’ to these artificial intelligence ‘bots’ remains key and businesses need to know there’s not a one-size-fits-all solution. Your customer’s journey is key.

 

Organic social isn’t dead

Yes, paid social is important to reach new audiences and convert your customers, however organic social is key for nurturing engagement, relationships and interactions.

Sprout Social looks into the importance of ‘sprouting’ engagement on your channels to help your company grow.

 

Looking for some ‘social’ holiday reading?

We’ve got three recommendations for you…

 

Keen for Southern PR to help you through this process or point you in the best direction? Get in touch, we’re happy to talk it through.

Read More

New business venture targets snow enthusiasts with course, accommodation and employment package in Japan

Media Release from We Are Sno An adrenaline-fuelled new business venture offers skiers and snowboarders the chance to experience both the snow and culture of Japan when winter ends in New Zealand. After falling in love with the New Zealand ski scene several years ago, Queenstown-based Adrian Gourlay has decided it’s time to pursue a…

The company Adrian founded is called WE ARE SNO and this winter is providing a series of courses in the Japanese ski resorts of Niseko and Myoko, with further winter courses to follow in other Northern Hemisphere resorts.

The externally-organised courses will be a ‘first’ in Niseko which is Japan’s biggest and most popular resort (which means the most work as a newly-qualified instructor). Niseko won best Ski Resort in Japan at the 2016 World Ski Awards, is nominated for it again in 2017 and has also previously been nominated for World’s Best Ski Resort.

We Are Sno saw a gap in the snow enthusiasts market for individuals keen to embark on their snowsports career. Many ski schools do not have the marketing reach to attract enough people to courses, but with offices in New Zealand, Australia and the UK, We Are Sno is targeting snow lovers from around the globe.

“Plenty of people want to do these courses but if they’re trying to organise it solo there’s a lot of red tape and organisation with examiners, training staff and resort logistics, often with the added difficulty of language and cultural barriers,” said company director Adrian Gourlay.

“We’ve packaged up everything into one ski or snowboard product offering training and tuition, accommodation and a paid job offer, with avalanche and backcountry training included as standard.

“Once they’re qualified, people get employment in the same resort, for the rest of the season.

“Many of the ski school managers we work with in Japan also work in Southern Hemisphere resorts, so our newly-qualified instructors are also likely to find work in Australia or New Zealand the following season.

“Living and working in Japan for their initial season also means participants experience the unique and wonderfully hospitable culture that Japan still offers in an otherwise increasingly globalised world.”

Mr Gourlay said the new business was “something I’ve wanted to do for years”.

“Now everything’s fallen into place to make my dream a reality. While Japan will be our operations base over the coming winter, we’re working towards applying the concept in several other destinations around the world, and to promote inbound ski tourism by offering the courses here in New Zealand too.”

The ski or snowboard qualification is internationally-recognised and can take instructors to the USA, Canada, Switzerland, New Zealand, Australia and elsewhere.

Mr Gourlay said We Are Sno was also striving hard to bridge the gender gap in snowsports.

“Currently some 85% of instructors are male, but we’re trying to do everything we can to encourage more females to make their careers in the industry,” he said.

The company is undertaking user-research into the issue, interviewing female instructors to get a better understanding of the market, as well as talking to prospective female clients to understand their objections or fears.

“We’re also looking to develop a series of female-only instructor courses to make women feel more comfortable in the learning environment, something that’s already proved successful in ski improvement training courses.”

Mr Gourlay said We Are Sno had created products that fulfilled demand without making costs too high, thereby making courses only accessible to the wealthy.

“We only work with the best resorts where high standards of training are guaranteed and there’s plenty of work, including additional training qualifications to make our interns more employable, but we keep it reasonable.

“This ensures our courses are not just about the snow, but offer a more enriching cultural experience to our clients.”

Picture caption:

1/ A newly-qualified snowsports instructor giving a lesson

Read More

Business has never looked more inviting at Crowne Plaza Auckland

Media release from Crowne Plaza Auckland Crowne Plaza Auckland is turning the boardroom into the ‘not-so-bored’ room and put the excitement back into ‘experiences’ for meetings, incentives, conference and events guests. The 352-room city centre hotel launched its latest video campaign today (Monday November 27) to help take bookers on a visual journey of the…

The video also showcases hotel facilities such as the Club Lounge – an exclusive area with all the ‘bells and whistles’ available to guests who stay the night in a Club room.

The changes have come from Crowne Plaza’s new brand tagline ‘we’re all business, mostly’ and a recognition that delegates and guests are looking for unique spaces and experiences coming into 2018.

Based on the modern business traveller, the campaign also recognises that delegates want to make the most of every opportunity when travelling for work to make time inside AND outside the boardroom really count.

It’s in line with a new European study that recognises meetings built around ‘all work and no play’ makes for a dull Jack or Jill.

The IHG study has revealed business travellers admit work trips are more fun and enjoyable than they let on, with nine out of ten making the most of downtime by getting out and about to explore the city, ticking off their personal travel ‘to do’ list.

Crowne Plaza Auckland is conveniently located in the heart of the city’s business, entertainment and waterfront district, and General Manager Tim Pollock said it was the perfect base for guests to “do business and get out to experience the best of the city”.

To help guests do just that, the hotel’s created an online guide to Auckland business travel featuring ‘must-do’ activities for their downtime, dining hotspots and team building exercises around the city.

“Business trips have somewhat changed,” said Tim. “The new video campaign reinforces to the MICE market that work and downtime can be mutually productive.

“We do the fundamentals extremely well but in today’s market it’s about creating unique experiences to excite and delight delegates, so we’re continuing to work on new projects coming into 2018.

“We’re proud to have been named Leading Business Hotel in the World Travel Awards again this year, for the third time. It confirms what we know, but also creates confidence in guests that Crowne Plaza Auckland’s exceptional high level of service has been maintained over the years.”

The hotel is home to ten flexible function rooms catering for everything from an executive boardroom meeting for 12 to a presentation or gala event for up to 460 guests.

All meeting and conference rooms are fully equipped with modern sound and visual systems, complimentary Wi-Fi and interactive projectors. The hotel’s audio-visual specialists supply all the presentation needs from a data projector to staged events and widescreen presentations.

Many of the function rooms are bathed in natural light, with all rooms providing bespoke flexibility. The hotel’s renowned Aria Restaurant and Bar also creates the perfect venue for a business lunch or group celebration.

Crowne Plaza Auckland also recently launched three new packages – Mostly Energised, Mostly Inspired and Mostly Social – to ensure downtime is as productive as work time.

Whether guests are in Auckland for business, an event, need some much-needed rest and relaxation, or are looking for a weekend escape, the packages are designed to leave them feeling inspired, energised and connected.

Tim Pollock said the packages tied in perfectly with meetings and conference business.

“We want delegates to stay the night and enjoy everything Auckland has to offer. Whether they want to stay active in the city, be social or relax with a massage at the end of the day, we have all bases covered.”

See the video campaign here and find out what’s on offer for the Auckland business traveller this summer here.

Picture caption:

1/ Crowne Plaza Auckland’s Aotearoa-themed gala dinner is a unique experience for MICE guests

Read More

The ultimate discovery with Skydive Southern Alps

Media release from Skydive Southern Alps Boundless skies, New Zealand’s most stunning alpine scenery and an authentic appeal to the adventurous are the hallmarks of a freshly-branded skydive company. For the past five years the former Skydive Paradise has been playing little brother to its older and bigger sibling NZONE Skydive. Now Skydive Southern Alps…

Skydive Southern Alps is part of Australasia’s fastest-growing tourism company, Australian-based publicly listed company ExperienceCo. The company acquired the Glenorchy-based skydive company when it bought sister operation NZONE Skydive two years ago.

“The grandeur of the scenery as guests jump from a plane 15,000ft above the rugged snow-capped Southern Alps, the braided channels of the Dart River, crystal clear Lake Wakatipu and the gorgeous township of Glenorchy makes this a breath-taking experience,” says Marketing Manager Stephen Thompson.

“People who love a sense of discovery are ecstatic about the whole experience, starting with the spectacular 45-minute lake edge drive from Queenstown to the beautiful and remote Glenorchy in the heart of the mountains.

“It’s a very personalised trip for small groups shared with a handful of our friendly and highly-experienced flight and ground crew.

“When they get to the dropzone they love the vibe and the natural environment as they prepare to skydive and then share their skydive experience with our staff and other customers.

“And where else in the world do they get to jump over Tolkein’s magical Middle Earth, with that birds-eye view of Mt Aspiring and Fiordland national parks?”

Once they’ve made the leap of faith to leave their perfectly good plane, guests have up to 60 seconds of freefall to take in the 360-degree views from above, appreciating the scale of the 500km-long Southern Alps, the backbone of New Zealand’s South Island.

On a clear day they can see as far as Mitre Peak in Milford Sound on the wild West Coast of the island.

For a tempting ‘taster’ of a Skydive Southern Alps trip click here.

Guests wishing to book their skydive adventure of a lifetime can visit the dedicated new Skydive Southern Alps Shop in Queenstown’s Shotover Street.

Picture caption:

1/ Guests on a Skydive Southern Alps jump have up to 60 seconds of freefall to take in stunning mountain, lake and river views

Read More

Shakti Mat – the portable ‘bed of nails’ goes from budding business to global enterprise

Media release from Shakti Acupressure Mat Two years ago, Jonathan Heslop and George Lill were budding entrepreneurs selling beds of nails from the back of a tent in South Auckland. Fast-forward to today, and they’re still together in a business which has expanded from struggling to sell five mats a week to a global enterprise…

The Shakti acupressure mat is about the size of a doormat, an organic cotton sleeve coloured with organic dyes, inserted with a padded mat with fixed non-toxic, recyclable plastic spikes.

It’s touted as supporting healthy circulation, boosted energy levels, sound sleeping habits and muscle relaxation. In an age when many people are sitting all day and experiencing life’s everyday stresses, it’s a phenomenon that has thousands of converts of all ages.

The enterprising duo has just spent five months in The Netherlands expanding Shakti mat into Europe, setting up a company that sells in the UK, Netherlands and France.

Lying on a bed of nails might seem odd to most, but company directors Jon and George owe the success of Shakti Mat to the plenty of sterling testimonials and reviews they’ve received.

The idea for the business venture was sparked almost four years ago on a holiday off the coast of Thailand in Ko Pha Ngan. Having used the mat and curious to learn more, they discovered it had a strong following in Sweden, where a staggering 10% of the population own a Shakti mat.

“We were drawn to the mat right away because George and myself both take an active interest in mindful health and we appreciate the practice of yoga, acupressure and meditation,” says Jon.

“We saw a chance to introduce it to New Zealand and we took it. There is an awakening around people wanting to make better decisions about their physical and mental health and Shakti Mat is a tool that helps support relaxation, big or small.”

After a year of traditional retail platforms of expos, mall stalls and door-to-door sales, George and Jon decided to transition Shakti Mat into an e-commerce business, prompted after seeing the online response from sending a mat to health and wellness blogger Makaia Carr.

“Makaia introduced our product to an audience of women who are active and interested in health and wanted to learn more about healthy habits,” says George.

Embracing e-commerce and using other digital influencers has seen their business grow, with many top-tier rugby teams and other sports stars among its fans.

Back in Christchurch, the growth of the business has meant expanding the tight knit team that all work as part of a positive collaboration, keeping much of it ‘in the family’.

“We’ve been able to employ friends and family including my Aunty who is our office manager, and at lunchtime we all take a break from the factory and enjoy football and ‘Tai Chi at 3’,” says George.

About the Shakti Acupressure Mat:

– The business started when George and Jon finished university and borrowed some money from each of their parents to invest

– George and Jon now work alongside Om Mokshananda, the creator of Shakti Mats. His initial response when they pitched the idea of retailing the mats in New Zealand was “Where’s New Zealand?”

– Om practices meditation in the Himalayas living the simple lifestyle of a monk

– Jon’s introductory Shakti Mat ‘blanket rule’ is to try it every night for a week and see what you notice

– A recent Swedish study reported that 98% of users experienced pain relief and customer reviews on their website have hit 1,500, with an average 5-star rating

– Shakti Mat retails at NZ$69

Please go here for a video on how the Shakti Acupressure Mat works.

Picture caption:

1) The Shakti acupressure mat is natural health tool to support relaxation

Read More

MAXRaft joins ‘exclusive club’ on 2017 Deloitte Fast 50

Media release from MAXRaft The company behind the only fully-insulated concrete slab in New Zealand is once again celebrating achieving outstanding growth within its business. Queenstown-based MAXRaft has joined an ‘exclusive club’ by featuring in the Deloitte Fast 50 index for an impressive third year in a row, ranking 33 in the 2017 index. The…

Having been in business for just four years, MAXRaft has a revenue growth of 224% for 2017 and employs 15 people. The company ranked 15 in the national index for 2016 with a growth rate of over 405%, and 33 in 2015 with growth of over 257%.

The company was named Fastest Growing Manufacturer for Dunedin and the lower South Island at the Deloitte Fast 50 regional awards in October, for the second year.

Stoked to be ranked amongst some of the New Zealand’s highest-growth companies, MAXRaft General Manager Henry Edney described the Festival of Fast Growth as “inspiring”.

“It’s hugely motivational to be able to network with such a diverse range of businesses and industry experts that are all achieving outstanding growth,” he said.

“To be ranked as one of New Zealand’s fastest-growing businesses for the third year is phenomenal.

“Our outstanding growth is a testament to our staff and their commitment to innovate and test new concepts and ideas to further improve our offering.

“Our company has achieved impressive year-on-year growth due to our niche product and our mission to help New Zealanders build better homes.

“We continue to implement strategic changes to our business plan to ensure we keep growing in a sustainable way. And with that growth, we’ll build on our teams of contractors and full-time onsite crews in each of our target markets across the country.”

For more information about MAXRaft go to www.maxraft.co.nz

You can see the full list of winners here.

Photo caption:

1/ A fully-insulated concrete slab by insulated foundations company MAXRaft, which ranked 33 in the 2017 Deloitte Fast 50 index

Read More

One office space remains in multi-million-dollar business park in Wigram, Christchurch

Media release from Harvard Hub Investors and owner-occupiers are being targeted by the original developer of a multi-million-dollar light industrial multi-use business park in Christchurch. Harvard Hub is situated just off the city’s Southern motorway in the heart of Wigram, only six kilometres from the Christchurch CBD. It’s home to 22 individual units spread over…

Most units have been sold to owner-occupiers since the development launched in mid-2015, with the ‘connectivity’ of Wigram and continued growth of the nearby Landing retail complex and Wigram Skies residential development proving a huge drawcard.

The fact its located on a sun-soaked piece of flat, desirable land with key transport links including the $30m overpass linking southwest Christchurch to the central city and Blenheim Road means it’s been a ‘poster child’ for suburban business growth.

Paula Raine of Ray White Commercial said the development company had seen the potential for the site from the outset and existing businesses at Harvard Hub were “delighted” with their move onsite.

The mix of tenants includes Ray White Real Estate, Adidas, communications specialists Quasar Systems and long-established Foleys Plumbing alongside growing local firm Mainland Roofing.

Others such as HCB Technologies, and Wigram Dairy are joined by the hugely popular Meshino Café with its loyal client base of fans.

For those investors and owner-occupiers there’s the chance to own the very last space available — all 275sqm of it with great views, heaps of natural light and the ability to be split into two separate tenancy areas.

It comes with fully-ducted air conditioning, six car parks and an impressive central stairway to draw in the clients. An incentivised sale package includes a generous fitout package of $115,000 +GST and a two-year leaseback providing an investor with an annual rental of $88,575 pa + GST and outgoings for two years from settlement date.

Ms Raine described the sale package as an “early Christmas present” for anyone who wanted to join the many successful businesses that call Harvard Hub home.

“The revitalisation of the Christchurch CBD is now well underway but there are many, many businesses contributing to the overall health and wellbeing of the city’s economy outside of the four avenues,” she said.

“Some set up shop in what many think of as suburbia out of necessity following the earthquakes, then found that they flourished in their new settings and never wanted to go back to the CBD.

“The advantages of developments such as Harvard Hub are well-documented, including ease of access to transport systems, parking right outside their office doors and a real sense of community.

“The buildings themselves are brand new and built to cater for flexible office, retail and warehouse use.

“And close to the development you’ve got a full-size New World, childcare centre, and two more cafes and restaurants. Literally everything anyone needs is right on their doorstep.”

The last office space is being marketed by joint sole agents Ray White Commercial, Glass Miles Commercial, and NAI Harcourts. Investors or owner/occupiers are invited to register their interest for a full Property Information Memorandum. A Deadline Private Treaty Sale closes at 4pm on Thursday 23 November 2017 (unless sold prior).

Read More

Queenstown student awarded tourism scholarship

Media release from AccorHotels Queenstown One lucky Queenstown student has been granted a scholarship to give her the ultimate kickstart in New Zealand’s booming tourism industry. Wakatipu High School (WHS) student Harriet Dennison, 18, will study a Diploma in Hospitality Management at the award-winning Queenstown Resort College (QRC), thanks to an inaugural partnership between four…

The four properties driving this scholarship are Hotel St Moritz, Novotel Queenstown, Sofitel Queenstown and Mercure Queenstown Resort.

Hotel St Moritz General Manager Jo Finnigan presented the scholarship at the high school’s Senior Prizegiving on Thursday afternoon (November 2 2017).

A delighted Harriet said it was “quite incredible” to receive the scholarship.

“I’m very excited to be able to gain further knowledge in the tourism industry through QRC, especially here in Queenstown, my home town,” she said.

“I’m thrilled to have received this scholarship because AccorHotels is such a well-known global brand, and I’m looking forward to learning here in the environment that QRC provides.”

The scholarship was a collective vision from AccorHotels and QRC to open up the world of hotel business to Queenstown students, exposing them to a compelling career path in tourism with the option to travel worldwide.

Students applied for the grant by submitting responses to several questions, including an inventive 100-word response to “the secret of their success if they ran a world-renowned Queenstown hotel in 2028”.

Harriet’s ‘thinking outside the box’ approach led her to create a 100-word mind-map to visually explain her success, outlining every element of running a successful hotel including facilities, customer experience and management.

She also came up with a catchy motto “we deliver what you want, before you know it”.

Hotel St Moritz General Manager Jo Finnigan particularly loved Harriet’s creative application.

“It’s fantastic to see the next generation excited about a career in New Zealand’s dynamic hospitality and tourism industries,” she said.

“Harriet came across as a natural leader and I look forward to watching her career unfold.

“I’m hopeful this inaugural scholarship inspires a pipeline of high school students in the future.”

Queenstown Resort College Chief Executive Charlie Phillips said the scholarship was a “great opportunity” for Harriet to work within New Zealand’s largest export industry.

“Gaining a recognised qualification in the tourism and hospitality sector provides a competitive advantage when it comes to maximising employment opportunities,” he said.

“We look forward to welcoming Harriet to QRC early next year.”

Harriet will begin her Diploma in Hospitality Management at Queenstown Resort College in January 2018.

Picture caption:

1/ Tourism kickstart – Queenstown Resort College Chief Executive Charlie Phillips (L) and Hotel St Moritz General Manager Jo Finnigan (R) presented a tourism scholarship to Harriet Dennison

Read More

New child health and education hub to open at Queenstown’s Remarkables Park

Media Release from Mountain Ash Drive Health and Education Hub A health and education hub incorporating a new Early Learning Centre, extra-curricular facility Kip McGrath and offices for much-needed child wellbeing services will open next year at Queenstown’s Remarkables Park. The $5m two-storey commercial building is situated along the western boundary of the new Wakatipu…

The building will house the Remarkable Start Early Learning Centre for 70-plus children on the ground floor, and the relocated Kip McGrath centre as well as child therapy and psychology services on the first floor.

The new Early Learning Centre is an integral part of the building and will be operated by owner proprietors Debs McKerchar and Candice Stewart.  Remarkable Start will help meet a growing need for quality preschool child education in the district.

“Debs and I are very passionate about our families and our local communities, nurturing those relationships to positively impact the lives of families and young children,” said Candice.

“Remarkable Start will be an independent centre with a very tailor-made and personal approach to giving each child the best possible start to their learning and young lives.

“The central Frankton location is perfect because it’s easily accessible to the wider Wakatipu community, and it’s a brand-new, purpose-built building designed to receive natural warmth and light, even in the middle of winter.

“Our vision is to create a superior quality centre that’s leading edge in New Zealand.”

Remarkable Start will provide a fun, nurturing environment for youngsters from one to six years. Four core learning spaces – each named after well-known Queenstown landmarks – will be tailored to the needs and abilities of different age groups.

Remarkable Start will operate year-round, Monday to Friday excluding public holidays. Debs and Candice have been working in the education sector in and around Queenstown for over a decade, and in 2016 Candice was awarded a prestigious National Excellence in Teaching Award for making an impact in her local community.

The new building will also ‘spread the net wider’ as a dedicated Health and Education hub that factors in the wellbeing of all children.

Rooms on the upper level will be fully set up as professional spaces for childcare specialists such as paediatric occupational therapy, educational psychology, speech and language therapy, behavioural psychology and specialised dyslexia teachers.

“Many parents with children needing specialist care or tutoring have to regularly travel to Invercargill, Dunedin or even Christchurch to access services they need,” said Wanaka-based paediatric occupational therapist Jenna Hale of Dynamic Developments. Ms Hale will manage the services.

“We have four rooms and a boardroom in the new building to make it easier than ever before for professionals to establish regular clinics here in Queenstown and help take the load off families who are struggling with children in need,” she said.

“Local families have been crying out for a facility like this, with a multi-disciplinary team under one roof, because there just isn’t anything like it at the moment.

“Children have been slipping through the gap because people just didn’t know where they could be referred to. Now we can take a streamlined, collaborative approach to providing assessment and ongoing treatment on one site, working in with schools and other relevant agencies.”

Kip McGrath will amalgamate its existing Queenstown and Arrowtown offices to create a new Wakatipu Centre at what it sees as the new ‘geographical centre’ of town.

“It will be about the same size in total as what we currently have, but configured much more efficiently,” said Kip McGrath owner Emma Wilson.

“It’s been designed to operate much more effectively alongside parents, schools and other agencies, and it makes sense for its physical location to be alongside the new Wakatipu High School, as our Queenstown premises is currently.”

Approximately two-thirds of the current Kip McGrath roll are primary school pupils from around the district and a third come from the high school.

“We’re there to help kids whether they’re struggling at school, going through a tricky patch, have learning issues or they’re working at higher levels and need to be challenged,” said Emma.

“This will be a fantastic, flexible and accessible space, well set up with great internet, and designed at all levels to be suitable for different uses during the day and at weekends.”

The new building is scheduled to operate from early next year with registrations of interest being taken now for Remarkable Start. Enrolments for up to 250 Kip McGrath students have also opened.

The new Wakatipu High School is scheduled to open in February 2018.

Picture caption:

1/ Exciting new businesses are opening in Queenstown with (L to R) Jenna Hale of Dynamic Developments, Debs McKerchar and Candice Stewart of Remarkable Start Early Learning Centre and Emma Wilson of Kip McGrath

Read More

TESTIMONIALS