GO Rentals Queenstown gearing up for LGBTQI party of the year

Media release from Gay Ski Week QT Car rental company GO Rentals is gearing up to “make things easy” for revellers at Gay Ski Week QT travelling to Queenstown for the biggest party of the year. The countdown’s on for the Southern Hemisphere’s largest Winter Pride event, where hundreds of gay men and women converge…

And it’s making the rental process as easy as can be with its brand-new GO App, enabling customers to book, check-in and order an airport shuttle service, all at the touch of a button.

Gay Ski Week QT Organiser Sally Whitewoods says she’s delighted to be working closely with GO Rentals.

“The company’s a great advocate for GAY Ski Week QT and their cars and services have a fantastic reputation,” she said.

“We felt that both companies were perfectly matched and it’s great to see GO Rentals engaging with the LGBTQI market.

“The GO team is passionate about making travel in New Zealand ‘easier and breezier’ and their 4WD fleet is sure to add some glitz and glamour to event-goers’ journeys.”

To help make things even easier, vehicle hire for Gay Ski Week QT includes free GO Basic insurance, a GO Play Card with discounts for 20 Queenstown activities, 24-hour Roadside Assistance and unlimited kilometres.

GO Rentals Marketing Manager Alex Blanco said the company was thrilled to be partnering with the Southern Hemisphere’s biggest gay and lesbian festival.

“The event is on national and international gay and lesbian calendars and we’re committed to putting a smile on people’s dials by making guest journeys easy from the get-go,” he said.

“We have an awesome fleet of 4WD and budget rental cars suited to Queenstown’s wintery conditions, so everyone has a safe and enjoyable journey to nearby ski fields.

“Our new GO App streamlines the booking and check-in process all in the palm of your hand, and if a cold front moves in, our Uber-style shuttle offers a prompt, warm service.”

GO Rentals prides itself on its quality, safety, environmental mindfulness, and is recognised by Qualmark for delivering sustainable business practices. It was recently awarded a Qualmark Gold Sustainable Tourism Award, a first for the New Zealand car rental industry.

To get 10% discount off your Gay Ski Week QT car rental go to www.gorentals.co.nz/gay-skiweek. For the ultimate kiwi car rental experience download the free GO App on the iTunes App Store https://www.gorentals.co.nz/travel-help/go-app/

Event tickets are available from the Gay Ski Week QT website www.gayskiweekqt.com/ and up-to-the-minute news can be found online at www.facebook.com/gayskiweekqt.

Photo caption:

1/ Gay Ski Week QT snowboarders hitting the slopes in style thanks to GO Rentals

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Off Road Heaven – The Pinnacle of Adventure Travel in New Zealand

Media Release from Off Road Queenstown The words ‘adventure tourism’ and ‘Queenstown’ go hand-in-hand. And now one of the tourism resort’s longest-standing adventure tourism companies is revving up the adventure experience to a whole new level. Off Road Queenstown, a pioneer in everything off road since its inception over 27 years ago, is offering those…

Their new tailor-made private expeditions on four wheels or two – off-road (of course) through the central South Island — give groups exclusive access to some of world’s most stunning and remote off-road terrain and landscapes.

Travelling between five to seven hours a day on off-road tracks that scour remote high country stations, cross fast-flowing rivers and consign a sealed road to nothing but a distant memory, their expeditions can literally go ‘coast to coast’ in the course of one epic off-road journey.

Off Road Queenstown, a family-owned and run business, has over 350,000 combined hours of experience in this terrain, unrivalled knowledge of the areas they traverse and unprecedented land access around the central South Island.

Their full day and multi-day private tours morph endless fun, excitement and off-road adrenalin rushes into expeditions of such monumental proportions they produce the tales that legends are made of.

“There’s a well-worn tourist trail throughout the South Island but we take clients on our full and multi-day tours to places they didn’t even know exist, let alone realise they could access,” said Off Road Queenstown owner Denis Columb.

While the company’s been operating dirt bike and quad bike tours since 1989, catering for all ability levels and youngsters as young as six (accompanied by adults), the off-road side-by-side buggy tours are a new and exciting addition to the menu.

“Our extended buggy expeditions are the absolute pinnacle of bespoke adventure packages in New Zealand,” said Denis’s son Lachie, Off Road Queenstown’s head guide and a former national ATV motorcycling champion.

“Driving the easy-to-use Yamaha Wolverine sports buggies opens up these adventures to more novice off-road clients, but they always come with the support of hugely qualified guides.

“For advanced and experienced off-road enthusiasts they can use our fleet of top-of-the-range 1000cc race buggies.”

 

His brother Scott, an eight-time NZ Super and Motocross champion, and Dirt Bike Tours NZ head guide, said the extended tours enabled groups to travel across more varied landscapes, terrain and every off-road trail they could imagine.

“We take them on trails from scenic to extreme and everything’s tailoured to that specific group of clients,” he said.

“There’s nowhere else in the world where a landscape is more suited to using these top-of-the-range off-road machines to the limits of their amazing capabilities.

“These private group packages are all-inclusive of buggies/ dirt bikes, gear, accommodation, meals, transfers and land access so there’s nothing to do other than make the most of trails from scenic to extreme, fast-flowing tracks or more technical trails.

“The feedback we receive from our clients is always outstanding and this season’s groups have unanimously stated it’s the best experience of any trip, ever.”

These bespoke tours are limited to a few lucky groups each year so early bookings are recommended.

From humble beginnings in 1989 the company’s grown to be one of the largest off-road tour companies in the world, with well over 100 top of the range off-road machines including dirt bikes, quad/ATV bikes, buggies, 4×4 Landcruisers and large adventure bikes.

Click here to visit Off Road Adventures’ website.

Picture caption:

1/ Race Buggies are a thrill a minute for Off Road Expeditions’ Executive Pro Tours

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Opening weekend a runaway success for new Crowne Plaza Christchurch

Media Release from Crowne Plaza Christchurch The opening of the new Crowne Plaza Christchurch last weekend has been deemed a runaway success – as hundreds of visitors and locals poured through the doors. Re-opening in the revitalised city centre, feedback from all who visited or stayed was unwaveringly positive, with many telling staff they had…

Just how popular it proved over its opening weekend took even seasoned staff by surprise. After making a last-minute decision to open Café 1851 on Saturday, the decision was more than justified by the sale of more than 300 cups of fresh Mojo coffee.

Market Place bar and restaurant was humming over the weekend with more than 200 customers enjoying the food, wine and service.

Ninety lucky guests were the first to stay in stunning designer rooms with views over the cityscape and out to the Canterbury Plains and Southern Alps, and Front Office Manager Krysten Butler was happily surprised by the number of ‘walk-in’ bookings received over the weekend, adding to the 11,000-plus bookings the hotel already has in its system.

The hotel is supporting the local economy in more ways than one, employing approximately 80 staff in a wide range of roles.

General Manager Reinier Eulink said he had received plenty of positive feedback since opening, with people “loving” the way the hotel looks.

“When we finally opened the doors there were a million feelings going on. The sense of excitement was strongest, as well as the relief that we’d finally got there.

“When we did open there was almost a sense of calm, knowing all the hard work our team had put in had paid off to get us to that point. The numbers in Café 1851 were a real surprise with the levels of sheer interest. It was brilliant to get that response from the local market.”

The hotel’s café attendants and baristas had to agree, saying they served a “big mix” of locals, tourists and families, many of whom spilled out into the lobby area from the café, sitting in front of the fire with a coffee and something tasty from the food selection.

The Scandanavian décor in the café drew special praise from many.

Food and Beverage manager Cody Huxtable said there had been “intense preparation” to get everything ready for opening.

“To see the end product is extremely rewarding. It doesn’t feel like a real hotel until you welcome in the public and see them enjoying themselves. It’s what we do day-in, day-out, so it’s great to finally be open and interacting with our new customers.”

Meanwhile Food and Beverage Projects Manager Serge Fernandes said the original plan had been to open the café on Monday but brought that forward at the last minute.

“As soon as we put the sign up and turned the lights on, people were trying to walk in and get coffee so we took that as a sign they were ready for us! A few guests mentioned they weren’t just happy to have another option in the city, it was about what the hotel represents for the Christchurch with another part ‘restored’.”

Overall feedback from the weekend also included being impressed with the design changes to the building and the Social Wine Bar concept and menu.

“Many of our staff didn’t realise just how closely people in Christchurch had been following our progress, so they loved chatting to them and seeing how excited they were,” said Reinier.

The return of the brand to the city is a significant milestone for the owners of the building and the InterContinental Hotels Group (IHG®).

Crowne Plaza Christchurch was one of three new hotels that IHG added to its portfolio in the region over the weekend, the others being Crowne Plaza Hawkesbury Valley and the Kirkton Park hotel in Australia.

The new Crowne Plaza Christchurch is situated on the corner of Colombo and Armagh streets opposite Victoria Square.

Picture caption:

1/ Marketplace Restaurant at Crowne Plaza Christchurch will be the perfect spot for dinner. Photo credit: Antoinette Baker

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Dynamic, versatile approach taking Queenstown’s Whitelaw Mitchell to new heights

Media release from Whitelaw Mitchell Two Queenstown-based creatives have today (Monday July 3) announced news of an exciting collaboration. Kimberly Whitelaw, 33, and Maranda Mitchell, 31, are joining forces to deliver a multi-disciplinary creative design studio as newly-branded Whitelaw Mitchell, renowned as the ‘littlest big agency’. Collaboration is at the very heart of the business…

Kimberly says both designers saw the partnership as a good opportunity to grow and evolve the existing Whitelaw Design business, founded in 2011.

“I’m thrilled that my business has gone from strength to strength since I ‘set up shop’ in Queenstown,” she says.

“Maranda has worked for me as a designer for the past eighteen months and I’m confident I’ve found a trusted business partner who complements my skillset and can help take the business to new heights.

“In an ever-changing digital environment, we’ve created an opportunity in a space not filled by traditional agency disciplines, and our dynamic and versatile approach will enable us to compete in a national creative market.”

Known as the brains behind former brand Whitelaw Design, Kimberly has worked as a graphic and web designer for ten years in Scotland, London and Queenstown.

Maranda said she doesn’t just design art, she consumes it 24/7.

“Our highly collaborative approach and our big city mentality in a small town is what works well for us,” she says.

“We’re ‘yin and yang’ in terms of our personalities, what we offer and even how we connect with our clients.

“The partnership has allowed us to expand on our skillsets, lean on each other’s strengths and take on bigger challenges.

“Our aim is to be pitching alongside big design firms nationally and internationally, with the nimbleness and flexibility that only a small agency can offer, giving our clients a more personable, honest collaboration.”

Maranda said she was ecstatic to be working with someone as talented as Kimberly, and describes her as “a critical part of the puzzle”.

With over 12 years’ experience designing for boutique agencies and large-scale firms in California including Pacific Communications and Baby Bird Communications, Maranda’s design exploration led her to New Zealand in 2015.

“I want to create a more influential impact and rattle a few cages in New Zealand’s design community,” she says.

“Art should be impactful, catch people’s attention and be open to interpretation.

“Kimberly and I both wear many hats – problem solvers, artists, thought leaders and successful women in business.

“For us it’s about being creative, pushing boundaries and we’ve got such a great opportunity to do this in Queenstown and further afield. The advertising agency world can be a bit old-school at times so we’re proudly females competing in this arena.”

Kimberly said their vision was to build a timeless, distinguished design agency, reflecting client brand ethos and delivering results beyond expectations.

“We’ll continue to build our client relationships through a personable and down-to-earth approach. We’re proud of every one of our clients, so thank you for growing with us,” she says.

“Times are changing. We’ve found our rhythm and we’re moving to it.”

Picture Caption:

1/ The littlest big agency – Whitelaw Mitchell

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Major refurbishment for Holiday Inn Auckland Airport hotel

Media Release from Holiday Inn Auckland Airport Holiday Inn Auckland Airport today announced (June 27 2017) a full refurbishment of all public spaces, starting next month. The three-million-dollar redevelopment will transform the hotel’s public spaces, including the restaurant and bar, function rooms, hotel lobby, reception and swimming pool, to provide a more contemporary and tranquil…

Building on the heritage, community and cultural significance of the hotels location, creative design agency Designworks is tasked with drawing inspiration from New Zealand and Pacific to create a ‘welcoming heart’ for the hotel.

Keeping true to the Pacific heart and holiday concept, Vapor Restaurant will take on a more relaxed and friendly atmosphere with added bursts of colour, life and energy.

The properties Porte Cochere will get a clean and fresh new look thanks to new lighting, greenery and exterior panels.

Halo Bar will get a full structural refurbishment that includes the removal of existing floor and ceiling features, transforming the ground floor space. This will open up the bar to the new swimming pool deck where guests can sit back and enjoy a drink or casual bite to eat.

New furniture, flooring, light fixtures and artwork throughout will add a modern twist, creating spaces that are vibrant, inviting and unique.

Holiday Inn Auckland Airport is located just minutes from Auckland Airport terminals and all major motorways, and General Manager Scott Schaefer said the refurbishment would “revolutionise” guest and visitor experiences.

“We’re extremely excited to embark on this fantastic project to transform Holiday Inn Auckland Airport,” he said.

“The aim is to create an environment that’s not only an everyday escape for Aucklanders on business, but a home-away-from-home for anyone connecting to domestic and international destinations. We’re delighted with the design which is eye-catching but also warm and contemporary with a nod to cultural heritage.”

A mix of eclectic furniture including chunky timber communal tables and upholstered soft-seating furniture will be complemented by geometric timber cladding, purposely mismatched lighting and bold graphics for interior walls.

Existing Maori wood carvings, gifted by the local iwi, will be injected into the design and natural rope screens will create subtle dividers throughout the open plan space.

Stakeholders working on the redevelopment include Cockpit International, InterContinental Hotels Group (IHG), Designworks, JSC Ltd and construction company Format.

Mr Schaefer said the comprehensive project and investment by building owners Cockpit International demonstrated their commitment to Auckland and New Zealand tourism.

“We look forward to connecting with our community for dining, weddings, ceremonies and family events, and acting as a hub for corporate conferences, seminars and events.”

Click here to visit Holiday Inn Auckland Airport’s website.

Picture caption: (Photo credit: Designworks)

1/ Relax and unwind – Holiday Inn Auckland Airport’s new look Vapor Restaurant is the perfect place to enjoy breakfast, lunch and dinner

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Desirable design and unique artwork are hallmarks of the new Crowne Plaza Christchurch

Media Release from Crowne Plaza Christchurch Taking a very different approach to design and artwork, the new Crowne Plaza Christchurch is designed to bring a new, creative energy not only to the hotel but the heart of the city. The hotel will open on July 1 following renovation of the former office building, transforming it…

And complementing the hotel’s innovative interior, the work of New Zealand photographer Stuart Robertson – creator of the global project ‘Peace in 10,000 Hands’ — features prominently throughout the hotel’s public spaces and accommodation rooms.

The Designworks team recognised that Crowne Plaza Christchurch had an opportunity to be part of a new appreciation for hospitality, food and culture as the city reinvents itself.

“We were asked to do the work precisely because we don’t take a classic design approach,” architect Naomi Rushmer said.

“We thought a lot about the whole experience, how guests and visitors to the hotel will feel and use each one of the spaces within it. We thought about them arriving, resting, eating and working, and that all private and public spaces should provide the opportunity to experience each of these four things.

“We’ve done this by thinking how the hotel epitomises the new Christchurch, bouncing back with spirit and inventiveness, encouraging guests and visitors to make new connections in modern spaces buzzing with creative, contemporary energy.”

Ms Rushmer said a key element to the design of guest rooms was the multi-use window seat designed to ‘hero’ views of the city, coast, hills and the Southern Alps.

“We want guests to walk into the rooms and be simply drawn to the view,” she said.

Timber slat walls in the lobby and lower floors exude natural warmth and add a textural feel to the property.

One of the key design features of the lobby is a three-sided fireplace creating a warm ambience as guests and visitors enter the hotel.

“It’s very impressive, it adds some real drama and mood to the space, complemented by beautiful theatrical lighting,” said Ms Rushmer.

The collaboration between Crowne Plaza Christchurch and photographer Stuart Robertson showcases his Peace in 10,000 Hands project and stunning New Zealand scenery.

Started four years ago, the project aims to challenge and reinvigorate a global conversation about peace and create history through art. To date Stuart has travelled through over 50 countries to capture over 3,000 images of a single white rose. A timeless symbol for peace, his images show it held in the hands of people from every walk of life on the planet.

His images have exhibited worldwide, and he’s delighted to display a range of his works in the new hotel. The lift lobbies at each level also showcase different works, each one telling a different story of grace and wisdom.

“The feedback we’ve had so far has been very good, and people will imprint their own thoughts and impressions on each piece,” he said.

Not only do some of his striking images for the peace project draw in the viewer around the property’s public spaces, but his natural scenery works – close-up shots and aerial images of New Zealand’s South Island – are focal points in guest rooms.

The new Crowne Plaza Christchurch opens on July 1 on the corner of Colombo and Armagh streets opposite Victoria Square.

Click here to visit Crowne Plaza Christchurch’s website

Picture caption:

1/ Photographer Stuart Robertson’s evocative work is a highlight in lift lobbies and throughout rooms and public spaces at Crowne Plaza Christchurch

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Yonder – intriguing and diverse new venue comes to Queenstown

Media release from Yonder Plans for an exciting new café, bar and restaurant housed in Queenstown’s historic McNeill’s Cottage have been unveiled today (Thursday June 22). Queenstowners and visitors have come to expect nothing but eclectic offerings from the World Bar collaborators Steve Ward and Gary Livesey, and they’ve delivered yet again, even with the…

Yonder (over there but you can’t see it!) is set to be a fun place to visit on all levels – a cultural hub for locals and an inviting spot for visitors who like the odd indulgence, good coffee and a healthy lifestyle.

Renovations are well underway in the 1882 cottage which will house Yonder. The cottage itself is a bit of a time capsule, renowned for its enduring character and original thick stone walls.

Yonder’s scheduled to open in late July in an enviable downtown location in the heart of Queenstown.

Director Gary Livesey said it was extremely exciting to watch the next chapter of this history-filled building evolve.

“We’ve designed Yonder to be a concept that’s open to more than one interpretation, hence the ambiguous name!” he said.

“Our overall vision for the venue is to capture different audiences throughout the day, delivering a tailored experience for the purpose of your visit. We’ve put a lot of thought into the design of the space to create a morning to night ambience and offering.

“Our die-hard caffeine fiends and breakfast aficionados will find a new home for premium coffee and the ultimate dippy eggs.

“Lunch and brunch will be a step up from the classic Kiwi fare with shakshuka, adobo beef, blueberry short stack or a kimchi bowl to whet the appetites. There’s a big emphasis on healthy food and quality produce.

“Dinners are going to be a step in a different direction with a big emphasis on smaller dishes and sharing, although there’s plenty of mains if you’re in it for yourself.

“It’s sure to be the perfect spot for socialising, functions, large-scale music events, or a little bright sanctuary for locals to unwind after a busy day.”

Malaysian-born head chef Jamie Samarakkody has designed menus for social sharing, with a diverse and accessible mix of new food lover options.

Yonder will serve Atomic Coffee Roasters barista coffee and stock some of New Zealand’s finest beers including Dunedin’s Emerson’s craft beers and Wellington’s Panhead Custom Ales.

The liquor cabinet will showcase an interesting gin collection, amongst other top shelf items. The bar will offer a carefully selected wine list and an impressive cocktail list for those feeling a little fancy.

Once the sun fully sets, Gary said the venue will focus on bringing original and interesting acts, performances and events to Queenstown’s CBD.

“Our vision for Yonder is to become the go-to spot for stand-up comedy, touring performance shows, up-and-coming artists and mainstream acts,” he said.

“We want to showcase each artist in an intimate gig with incredible sound and light production. We should be able to cater for six to seven-piece acts.”

The historic cottage was built in 1882 by Scottish stonemason James McNeill and has been a hospitality destination since the early 1990’s when it housed Queenstown’s first microbrewery.

Picture caption:

1/ Renovations are underway for Queenstown’s McNeill’s Cottage which will house new café, bar and restaurant Yonder

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Queenstown becomes New Zealand’s first town with 4.5G – enabling fastest mobile speeds in the country

Media release from Spark New Zealand Spark announced today that Queenstown has become the town capable of getting the fastest mobile data speeds in the country, as 4.5G is switched on across five mobile towers in the area. Queenstown CBD, Frankton, and Arrowtown, and some areas in between are all covered by the next-generation network….

Key Facts:

  • 5G can deliver up to 3-5 times more speed and capacity than 4G from a single mobile tower to compatible devices
  • Spark plans to deliver 4.5G to 10 more towns in the next 12 months
  • Over 53 terabytes of mobile data used in Queenstown in May 2017, around half of this was video streaming – the equivalent to watching over 7000 hours of High-Definition streaming on Lightbox or Netflix
  • More capacity will improve Spark’s Wireless Broadband product, with the potential for higher speeds as devices catch up into the future
  • $4.5K for 4.5G: To celebrate the launch, Spark is giving away free data spot prizes, Samsung Galaxy S8 smartphones, and a grand prize of $4,500

The launch of 4.5G in Queenstown follows single-tower deployments covering limited areas in the Christchurch CBD and Silverdale, Auckland last year, but this is the first time the technology has been activated on a cluster of towers to deliver the improved capability to a wider geographic region.

The upgrade puts the Spark network slightly ahead of devices, with no commercially available modems or phones supporting the entire range and combination of 4.5G features at the moment.

However, most new high-end phones support many 4.5G features, which propels their speeds to between three and five times faster than regular 4G. Real-world testing in Queenstown has been delivering over 400 megabits-per-second (Mbps), and specialised equipment reached a peak speed of 1.15 gigabits per second (Gbps) in Christchurch last year. Actual speeds may vary based on device being used and load on the tower the customer is connected to.

The launch will also deliver plenty of new capacity, allowing Queenstown residents to benefit from Wireless Broadband as an alternative to fixed-line services for low to moderate data users of home broadband. Wireless Broadband from Spark gives people high-quality broadband (with or without a landline), but by connecting to the nearest cell site rather than over a fixed line laid to their house.

To celebrate the Queenstown launch, Spark will be on the streets of central Queenstown on Tuesday 20 June with free data bundles and the chance to win a new Samsung Galaxy S8 or a grand prize of $4,500.

Spark Chief Operating Officer, Mark Beder, says the deployment is an important stepping stone to 5G, which is likely to become commercially available sometime in the next few years.

“4.5G is an important part of our strategy because it helps us prepare for a 5G future today, keeping up with the changes in the ways people will use wireless technology over the next few years. Because 4.5G combines a range of radio spectrum and uses it more efficiently, we can provide more capacity and speeds to our customers, allowing them to do more.

“Queenstown is the tourism capital of New Zealand, surrounded by marvellous mountains and the gorgeous Lake Wakatipu. The region’s world-class adventure and relaxation activities create experiences that are tailor-made for sharing, and deserve a world-class network to do it on.

“New Zealanders have an insatiable demand for data and data-driven products, and Queenstown is right up there. Spark’s Peninsula Hill is in the top ten busiest sites for data use in the country, and in May over 53 terabytes of mobile data was used in the region. Around half of this was for streaming video, which is the equivalent of streaming over 7000 hours of High-Definition video on Lightbox or Netflix. Spark deploying 4.5G enables and supports this – it means people can do more, stay in touch with friends and family, and provides more options for fast, high-quality Wireless Broadband,” said Beder.

Spark is committed to providing the important infrastructure that New Zealand needs to compete in the new digital economy, and intends to continue to deliver more 4.5G around the country. Ten more towns are to be activated with 4.5G within the next 12 months, alongside Spark’s ongoing 4G upgrade and deployment programme.

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Sharing the Process – A Story About Southern PR’s Re-brand

So, you’re thinking of a company re-brand? Well done, you’ve taken the first step – The Decision. Here, at our little Southern Public Relations office in Queenstown, we were slowly but surely thinking the same thing.  Even though it was an allegedly monumental task, it was also a story that needed to be told in…

“What’s the ultimate definition of ‘brand’?” we hear you ask.

A ‘brand’ is one of those words that’s widely used, but not always fully understood. Over time, the word has gone from its more literal meaning of a trademark used to identify a product or service to encompassing everything that identifies as that company, including the relationship it has with its customers or clients.

A brand is a promise a company makes to its customers. It exists only in someone’s mind. It’s everything the public knows about your brand offering – both tangible and intangible.

Because we’re a caring, sharing kind of company, we’ve decided to share our story and process with you. It’s in sections so you can easily digest our entire rebrand story from beginning to ‘Launch Day’ in a nutshell.

 

THE DECISION TO RE-BRAND

The initial decision came out of left field, with the sudden realisation we’d exponentially evolved to a point where our branding didn’t fit anymore – we had outgrown it! Some prevailing questions shaped our focus. There was a digital shift in the industry. Were we growing with it? Could we offer a more robust service to our clients, both current and new? Was our communications outlet a creative space offering where our clients could come for reputable connections and communication support? These were the foundation questions to taking the next step – The Story.

 

THE STORY BEHIND THE COMPANY RE-BRAND

First up, we decided to reflect to the foundations of Southern PR and review the initial inspiration behind the company.

Before diving headfirst into our backstory, we needed to pin down the main protagonist to shape the story around – Southern PR director Fiona Woodham.

Note: We strongly recommend this exercise when telling your brand story as every business has a start-up story, giving it more dimension and becoming shareworthy.

Southern PR was founded with an adventurous spirit and a lofty objective: to offer honest and authentic connections to a curious, yet hungry audience. We’re proud to say that much of the essence of that objective still stands true today.

Most companies start the same way – with a challenge or struggle that needs to be fixed. Fiona had just started working for a brand-new radio station in Queenstown and was constantly receiving bad PR pieces. Fiona knew she could do it better. There were big businesses doing good business happy to use a professional service. Within three months Fiona had kicked all her goals, had all targeted clients locked in, and behold! Southern PR was born.

 

INSPIRATION FOR THE RE-BRAND

We drew our visual inspiration from a blend of different aspects and avenues nationally and internationally. These included emotive and descriptive words that were significant to the team, their perspectives and personalities. Our SPR team plays an extremely important part in how we operate each day and so it was a no-brainer to incorporate everyone’s ideas and tell the world a little bit about ourselves through our new brand. Let’s understand our vibrant and enthralling colours and the meaning behind each:

Pink – Calms and reassures. Pink is supportive, compassionate, nurturing, thoughtful, caring and understanding. Pink is intuitive and insightful.

This is particularly relevant to when companies reach out to us for crisis communications assistance. We’re a trusty source for advice and an authentic safe haven to turn to when things get a little tricky in the business world.

Green – The colour of life. Green is renewal, energy and freshness. Green is balance, harmony & growth.

News must be current otherwise it’s not news. We broadcast your message to the world in a way that’s always fresh and full of energy. We like to think we’re always growing with and helping our clients to grow, so green encompasses all that we do with our public relations services.

Black – Powerful and elegant, yet a bit mysterious. Design-wise, black gives the feeling of perspective and depth.

Now, it’s common to associate this colour with negative emotions and descriptions, but we see black as our solid foundation. Black is our contrasting element of the company, promoting power. A good communications story is powerful.

Stripes – Clean, easy-going, straightforward communications and clear distribution channels.

The stripes represent the clear and pragmatic approach Southern PR has towards any challenge big or small. We needed to capture that somewhere and stripes just seemed the best way to do it!

We know that we’ve got a reputation to uphold in Queenstown as we’ve helped many businesses along the way to launch, grow and get where they are today. We think we’ve earned the right to say we’ve “earned our stripes” by being a loyal and available support when required.

 

THE DESIGN PROCESS 

The actual process was a big hairy audacious experience uncovering some interesting and fun points, so we’ve attached an infographic to illustrate some facts and figures about our re-brand process.

https://www.canva.com/design/DACTFw4ua40/view

  • Meetings 56
  • Ideas brainstormed 219
  • Doodles and scribbles 152
  • Design concepts 7
  • Tweaks and changes 402
  • Copy writing marathon 1
  • Chocolate bars eaten 46
  • Coffees drunk 560

 

LAUNCH

This is the nail-biting part. The day we’d been working towards when all our hard work pays off – fingers crossed! This is when Southern PR’s brand becomes recognisable.

With our social media channels loaded up, introduction newsletter ready to go, everything organised and planned from compelling copy to customer service, we pressed the big (we imagine ‘green’) ‘Launch’ button!

3…2…1…GO!

All big projects, design or not, re-brand or not, start with a desire to change. The hardest part is already done! Drawing on the backstory of why your company initially came to life is a crucial element of the planning process. This is where your story stems from and what fuels your inspiration for ideas. Multiple brainstorming sessions are highly recommended and make sure to jot down every idea at first no matter how silly it might seem. You’re just pouring out information for now and you can streamline the ideas later.

Record the process while you’re going through it. You never know exactly how many ideas you have or absurd amounts of coffee you drink over those months if you don’t record it! TIP: Then you can make cute little graphics to showcase your hard work and it doubles as content.

Remember to enjoy the process. It’s not very often you’re with a company long enough to go through more than one re-brand. Some say it’s life-changing!

Please excuse us as we relish in the experience of our new brand and reminisce on how far we’ve come to get to this point.

If you’ve got any questions on our brand launch or our services, then please drop us a line to see what we can do for you and your business.

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Queenstown high school students complete epic Cook for a Cause 40-hour fundraiser

Media release from Wakatipu High School 40 Hour Famine Six thousand meals for families in need around New Zealand and more than $14,000 raised for Syrian children displaced by war. That was the end result for a group of young student leaders from Queenstown’s Wakatipu High School who did themselves and their community proud with…

The clock is still ticking on donations through their Wakatipu High School World Vision Cook for a Cause fundraising page which will continue to take donations for another three or four weeks to support World Vision’s child-friendly spaces in refugee camps in Jordan.

But for now the Year 11 to 13 students have headed home for some well-earned rest before school tomorrow.

The scale of their cook-a-thon, using the generous donation of Coronet Peak ski area’s commercial kitchen, with the support of Coronet Peak’s culinary team and top chef Mark Gregory, was huge.

Using Chef Gregory’s recipes for Shepherd’s Pie, Thai Chicken and Coconut Rice, and Spiced Apple cake, the students romped through:

  • 400kg of beef
  • 225kg of chicken from Brink’s
  • 320kg of potatoes from Raeward Fresh Queenstown
  • 96kg of butter and 25kg grated cheese from Dairyworks NZ
  • 70 litres of milk and 25 litres of cream
  • 1,000 eggs
  • 150kg of rice, flour and endless dried and tinned goods from Countdown Queenstown
  • 25kg bacon from Hellers
  • More than 500 apples donated locally by individuals from Glenorchy to Alexandra
  • $2,000 donation to buy food from Direct Safety
  • Donations and support from Bidfood Queenstown

Countdown Queenstown answered a last-minute call for help to mince all the beef, and Packaging Plus and Big Chill were essential to the whole operation in providing all containers and packaging, and chilling and delivering the meals around the country.

With the major meal components either donated or sponsored by these New Zealand companies, all money raised can be directed to help the millions of Syrian refugees forced to flee their homes in search of safety.

World Vision says the money will help re-establish the basic needs of refugees and supply them with things New Zealand families take for granted, like clean drinking water and a safe place for children to be children.

World Vision NZ CEO Chris Clarke and Syria Response Director for World Vision Wynn Flaten visited the students over the 40-hour project and helped package and label food.

Mr Clarke said the “real magic of the idea” by the Queenstown students had really caught their imagination — cooking for families in need in New Zealand while also raising money for Syrian refugees.

“The Syrian children we’re helping were once just like these students; they had school, friends and comfortable houses,” he said. “Now they’re living in garden sheds and have nothing, so we’re helping them come to terms with trauma and kick-starting their education again. Over five million children are refugees from Syria.”

Mr Flaten said he was “overwhelmed” by the commitment of the youth of New Zealand to the cause. “Our concern is that the world’s attention is being drawn away from the Syrian situation, but it’s something we shouldn’t forget,” he said.

Wakatipu High School teacher Penny Hearn, who has mentored the students over many months to help deliver their fundraiser, said she was thrilled with the end result.

“It’ an overwhelming feeling that we actually did it,” she said. “The support that we’ve had from around the region and nationally, I just don’t know how we can thank everybody enough for what we’ve achieved.

“We couldn’t have done it without that support. Queenstown is a pretty amazing community to be a part of.”

Mrs Hearn also singled out staff at Coronet Peak as “top notch”.

“It was a real pleasure dealing with them in the lead up to the event and throughout the 40 hours,” she said.

Donations are still welcome over the next few weeks on the Cook for a Cause fundraising page www.worldvision.org.nz/fundraising/team/cook-for-a-cause/40-hour-famine

Picture caption:

1/ Just some of the students and staff who ‘cooked for a cause’ at Coronet Peak this weekend. (L to R) Back row: Chris Clarke, Penny Hearn, Jordyn Clark. Middle row: Beatrice Onions, Elsie Anderson, Hugh Taylor, Harley Hamilton. Front row: Wynn Flaten, Lana Stevenson, Mio Akiyama, Lexi Rosemoore

 

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IHG New Zealand strikes gold at World Travel Awards

Media Release from InterContinental Wellington and Crowne Plaza Auckland Two InterContinental Hotels Group (IHG) New Zealand properties have struck gold at the prestigious World Travel Awards. InterContinental Wellington was named Australasia’s Leading Conference Hotel for 2017, while Crowne Plaza Auckland was named New Zealand’s Leading Business Hotel for the third year. The awards were presented…

Area General Manager IHG New Zealand Tim Pollock said the accolades were testament to the commitment of staff and management to continuously improve products and services.

“InterContinental Wellington ensures the requirements of conference organisers and guests are exceeded by offering state-of-the-art technology, unique catering options and easily-accessible meeting spaces in the capital,” he said.

“Crowne Plaza Auckland was up against some of New Zealand’s biggest hotel names, and to take out top honours validates confidence in IHG’s exceptional level of service and business relationships that have been built up over the years.

“It’s heartening to see that both properties continue to operate at this very highest level enabling them to succeed in these very competitive markets.”

The capital’s InterContinental Wellington has previously won nine World Travel Awards including New Zealand’s Leading Hotel, New Zealand’s Leading Hotel Suite, New Zealand’s Leading Business Hotel and Australasia’s Leading Conference Hotel in 2015.

Located in the heart of Auckland’s business district, Crowne Plaza Auckland was previously awarded New Zealand’s Leading Business Hotel for two consecutive years in 2014 and 2015.

“It’s an honour to stand before the industry’s leading luminaries and international media to accept awards stringently audited by travel and tourism professionals across the world,” said Mr Pollock.

“We look forward to celebrating these very important milestones.”

A multi-million-dollar two-year refurbishment of InterContinental Wellington was completed in March 2015. The hotel has since continued to develop its luxury positioning with the creation of the elegant Spa InterContinental and its brand new Two Grey Bar and Brasserie, which adds a new level of sophistication to the Wellington culinary scene.

The property has also introduced two premium vehicles to its hotel fleet, a 2017 BMW 7 Series and Bentley Flying Spur.

Business innovations for business travellers at Crowne Plaza Auckland include the development of a ‘Sleep Advantage’ programme, recognising the importance of getting a great night’s sleep while travelling.

Key components of a well-rested stay are comfortable premium bedding, aromatherapy kits, designated quiet zones and a guaranteed wake-up call.

With the new Crowne Plaza Christchurch about to come on stream, IHG will operate six properties in New Zealand including Crowne Plaza Auckland and Crowne Plaza Queenstown, Holiday Inn Rotorua and Holiday Inn Auckland Airport, and InterContinental Wellington.

Picture caption:

1/ Director of Sales MICE & Leisure for IHG China Steve Li was honoured to accept New Zealand’s Leading Business Hotel award for Crowne Plaza Auckland

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Queenstown businesses and arts lovers support iconic violin competition

Media Release from the Michael Hill Violin Competition Queenstown businesses and local arts lovers are throwing their support behind an iconic violin competition that recognises and fosters excellence among some of the world’s finest young musicians. Founded in 2000, the Michael Hill International Violin Competition is a biennial competition bringing together 16 talented young violinists…

A new sponsor this year is the Bayleys Realty Group, New Zealand’s largest full service real estate company, with offices in Queenstown, Auckland and every corner of the country.

Bayley Corporation managing director Mike Bayley said the company was proud to be associated with the Michael Hill International Violin Competition – bringing a world-class cultural event to New Zealand.

“As a passionate and committed New Zealander, Sir Michael’s enthusiasm for supporting the performing arts is well known,” Mr Bayley said. “Like Bayleys, the Michael Hill International Violin Competition is about encouraging excellence and putting New Zealand on the global stage.”

Bayleys is specifically sponsoring the Quarter Final Round One in the Queenstown Memorial Centre on the afternoon and evening of Friday June 2. The session includes a special supporters’ session for ‘Pass’ holders (light lunch included) at 1pm to meet artists and hear about new elements of the competition.

This is followed by an ‘Insiders Guide’ talk by judge selector Stephen Larsen and two sessions starting at 3pm and 7pm.  Bayleys is also sponsoring the continuation of the Round One Quarter Final on Saturday June 3 (with two sessions starting at 10am and 2pm).

Queenstown Airport is supporting the violin competition by helping showcase it to airport users, and will also host a group of local young Suzuki violin children who will play for the largest group of violin competitors when they arrive on Monday May 29.

Queenstown Airport CEO Colin Keel and his partner Ian Jackson have personally donated the $5,000 cash third prize. Other new local sponsors include Peter and Tiffany Campell of construction and project management company GBS Ltd (formerly Triple Star Project Management) who are sponsoring competitor Yoo Min Seo from South Korea.

Other invaluable Queenstown-based sponsors include Millbrook Resort, Eichardt’s Private Hotel, The Spire Hotel, Hotel St Moritz, Queenstown Park Boutique Hotel, Limousine Line Queenstown, Over The Top helicopter company, The Queenstown Lakes District Council and the Queenstown Resort College.

QRC students are learning vital ‘on the job’ event management skills through mentorship of the Michael Hill Violin Competition.

The 2017 Michael Hill International Violin Competition showcases the extraordinary skills of 16 violinists aged 18 to 28 (whittled down from 140 applicants representing 32 countries).

Wellington’s Ben Baker is the sole kiwi among the troupe, up against musicians from Japan, South Korea, Russia, the US, Switzerland, Romania and Kazakhstan.

With eight sessions from Friday June 2 to Monday June 5, audiences can experience the thrill of ‘the hunt’ as musicians compete for the $40,000 top prize, a recording contract and Australasian performance tour (with the chance to play on Sir Michael Hill’s 1755 Guadagnini ‘The Southern Star’ violin).

Flexible attendance options cater to classical music connoisseurs as well as those keen to enjoy the weekend.

Local violinists can learn from and work with visiting musicians through workshops, master classes, rehearsals and talks with industry professionals.

Queenstown locals are being encouraged to check out a special ‘locals deal’ on Saturday afternoon with discounted ticket prices.

Locals are encouraged to come in for the Saturday afternoon session (2pm – 5pm) to hear four of 16 competitors each perform works by Bach, Paganini, a Salon Piece and an ‘individual’s choice’ – an exciting new category where competitors ‘show what they’ve got’!

Come earlier at 1.30pm to hear about violin technique and what judges look for.

Pre-booking is highly recommended – head to www.violincompetition.co.nz

Picture caption:

1/ Bayleys Locations Queenstown director Stacy Coburn is delighted the company is supporting the Michael Hill Violin Competition

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