Wildlife and conservation projects ‘flying high’ for heli company

Two wildlife and conservation projects are flying high thanks to Heli Glenorchy. A connection between a seventeen-month-old Labrador and traps to prevent a hedgehog invasion in New Zealand’s native bush seems somewhat unlikely. But they’ve been brought together in the frontline battle against natural disasters and the extinction of native species.

Three-year-old scenic flight company Heli Glenorchy is ‘giving back’ to Glenorchy’s treasured environment by donating flight time to New Zealand’s renowned search and rescue service LandSAR and the Routeburn Dart Wildlife Trust’s predator control operations.

They’re helping the Trust ‘bring back the birdsong’ in the Routeburn and Dart valleys and helping Zara the Labrador to ‘fly’ to real-scenario training locations in the depths of the mountains.

For trainee SAR dog Zara, heli hours that any pilot would envy are important to her training.

She’s been trained from a puppy by NZ LandSAR Search Dogs volunteer and dog handler Vladka Kennett to search in wilderness and avalanche environments.

With her annual assessment due late-August, Vladka says it’s extremely important that Zara has frequent access to snow training and exposure to flying so she becomes comfortable and confident in the air.

“To have local community support is invaluable to us, not only for access to “real scenario” training locations but for volunteers to get to know each other before working together in real events,” she says. “This, of course, includes pilots and on-ground crew.

“The Head of the Lake is backcountry and heliskiing terrain and can only be accessed by helicopter.

“Thanks to Heli Glenorchy’s support, we can regularly visit the hangar to do routine obedience and search training and jump on and off ‘the chopper’ if needed.

“Time is crucial in an avalanche situation, so it can save lives if we can just grab the dog and a pack and jump on the heli right here.”

Meanwhile, flight time donated to the Routeburn Dart Wildlife Trust will be auctioned on TradeMe, with scenic flights going to the highest bidder.

Trust Executive Officer Geoff Hughes says the funds raised will go towards predator control in the Routeburn and Dart Valleys.

“Most species at risk in the Routeburn and Dart valleys nest in places that predators find easy to access, so it’s our job to save native species from becoming extinct,” he says.

“Hedgehogs have been spotted in Blanket Bay and if they arrive in Glenorchy they could cause destruction to ground-nesting bird nests.

“The money raised could be spent on buying hedgehog traps by the Buckler Burn or help serve and maintain the 601 traps installed at the new Dart and Rees rivers trapping project.

“As a self-funding charitable trust, we’re ever so appreciative of Nick and the team for the funding and support.”

Heli Glenorchy also works with the Department of Conservation (DOC) servicing local walking tracks, in addition to commercial work including heavy lifting, firefighting and most recently assisting with the reconstruction of Kaikoura.

Its recent work has seen the company be recognised with a Qualmark silver rating for its sustainable practices.

Heli Glenorchy director and chief pilot Nick Nicholson is delighted to ‘give back’ to Glenorchy’s treasured environment.

“It’s the raw nature and remote terrain that makes our business possible so it’s nice to be working closely with the Glenorchy community,” he says.

“Our support to the Routeburn Dart Wildlife Trust is complementary to the work we do with DOC, and New Zealand’s search and rescue service is essential to get behind as it’s a safety net for anyone exploring the backcountry during winter.

“Achieving a Qualmark silver rating is fantastic and supports the movement we’re going through for our Safety Management Systems framework.

“The recognition and constructive feedback we’ve received from Tourism New Zealand will help with future growth in all aspects of the company.”

Video footage of NZ LandSAR Search Dogs volunteer and dog handler Vladka Kennett and Zara can be found here.

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VisitorPoint secures AA Travel & Tourism contract

A New Zealand brochure distribution company has secured a national contract with the largest visitor guide publisher in the tourism industry. Effective from today (Monday August 13), AA Travel & Tourism will outsource the warehousing, distribution and merchandising of its market-leading AA Traveller brochures, guides and directories to VisitorPoint. VisitorPoint is New Zealand’s only national…

AA Traveller’s 25 publications cover accommodation, activities and maps, and special interest areas including cycle trails, food and wine and golf.

The publications, targeted at domestic and international travellers, will be distributed to designated AA distribution stands and locations through VisitorPoint’s comprehensive national network of 37 merchandised distribution circuits.

New brochures, guides and directories published by AA Travel & Tourism will also be in VisitorPoint’s remit.

The contract is a result of AA Travel & Tourism’s review of storage, distribution and merchandising for its print products, and will secure significant cost savings and productivity improvements for their business.

Delighted to add AA’s full contract warehouse services to the company portfolio, Kelly Harland of VisitorPoint says it’s an exciting time for the team.

“The agreement is an extension of our long-standing relationship with AA Travel & Tourism, and we’re excited to see it flourish,” she says.

“To date, we’ve been managing exclusive displays in the Queenstown and Auckland markets, but nothing on this scale.

“The collaboration not only strengthens the offering to our network of outlets, but it enables us to offer the most comprehensive library of collateral to the travel and tourism industry all in one place.”

With the announcement, comes the employment of a new staff member.

Having worked with AA Travel & Tourism for over ten years as distribution manager, Eileen Philpot brings her expertise and knowledge to VisitorPoint as national distribution assistant, providing continuity of service and support to outlets stocking AA guides.

AA Travel & Tourism General Manager Greig Leighton has congratulated VisitorPoint for its robust processes and expertise in packing and delivery of product.

Outlets will now order direct from VisitorPoint’s trade website (www.visitorpointonline.com) from Monday August 13.

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Millbrook Resort starts work on $50million development

Four years of planning, appeals, hearings and zone changes have finally come to fruition for Queenstown’s Millbrook Resort. The multi-award-winning resort has been granted resource consent for a $50m development that will see it develop a neighbouring farm into a new golf course interspersed with 42 sections for high-end residential homes. The development will add…

Initial site clearance is underway and, under a separate consent, work has almost been completed on shifting the Arrow Irrigation Pipe to a new location to make way for the development.

Groundworks include a raft of ecological and landscape enhancements, the first land titles should go live in late 2020, and once the new golf course is constructed and ‘grown-in’ it should be playable by 2021.

Millbrook Director of Property and Development Ben O’Malley says the net was cast “far and wide” for project tendering, with the main earthworks contract going to Grant Hood Contracting from Ashburton.

Highly-experienced turf specialist company TIC Golf Projects Ltd has been awarded the main golf course construction project, the same company that developed the resort’s Coronet Nine course, along with a golf course irrigation installation contract.

Millbrook is still working through detailed design on works such as roading, reticulated services and the resort’s distinctive schist stone walls.

In the initial earthworks phase, half a million cubic metres of material will be moved within the site. A ‘zero cut to fill’ balance means all work will be carried out with material contained within the farm area, with topsoil stripped and stored before being re-spread once earthworks are complete.

Mr O’Malley says Millbrook has been working alongside the Friends of Lake Hayes and the Otago Regional Council to support their initiative to discharge off-peak water from the Arrow River irrigation race to Mill Stream (which runs through Millbrook into Lake Hayes).

“They believe this will help enhance the water quality of Lake Hayes and we have the means to provide them the link between the Arrow Irrigation Company pipe and Mill Stream,” he says.

The ORC is part-way through a plan change process that will see a minimum flow placed on the Arrow River, from which Millbrook currently sources its golf irrigation water via the AIC.

The minimum flow process would pose a risk to Millbrook’s golf operations, as it’s sand-based tees and greens, installed to meet international PGA specifications, require daily watering.

“To guard against this risk we’re also constructing a 30million-litre water storage lake on the farm land,” says Mr O’Malley.

The new 36-hole format at Millbrook s been described as a ‘game changer’ for the resort, effectively adding 100% golf capacity with two fully operational 18-hole courses that can be operated simultaneously.

It’s being welcomed by the growing number of Millbrook Country Club members who will be able to play an ever-changing private members’ course on a daily basis, as well as another for tourists and locals.

It’s also good news for the long-term future of the New Zealand Open, currently hosted at Millbrook in conjunction with The Hills golf course.

The Open has always planned to move to a three-course model, similar to international Dunhill Links and AT&T events, and having two courses available at Millbrook would enable this goal to be achieved.

Ben O’Malley says the resort is “ecstatic” to be getting underway with the development.

“It’s been over four years since we first bought the former Dalgleish Farm land with the dream of adding to the resort,” he says.

“There’s been a lot of hard work from our consultants and planning team to get to this point, but now it’s all coming to fruition it’s simply fantastic.”

The land has provided a fantastic opportunity for the golf course team, as well as lending itself to the development of two discretely and geographically-separated residential neighbourhoods.

The large upper plateau contains 24 sites boasting elevated panoramic views over fairways and pastoral lands to the wider basin. The lower slopes are home to a further 18 sites with north-facing outlooks over an enhanced Mill Stream and the last of the stunning new golf holes. Most of the sites are expected to sell for over $1million each.

Parts of Mill Stream will be widened to create larger waterways and enhanced wetlands. The new development will retain a rural, agrarian style with over 20 hectares of working farmland retained for grazing and retention of a historic woolshed.

The original 1860’s farmhouse will also stay on the land, with some sympathetic additions.

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New Zealand’s first smart hotel opens in Queenstown

mi-pad Queenstown, New Zealand’s first fully ‘smart’ hotel has opened its doors in the heart of Queenstown.   MIPAD Holdings Ltd has opened mi-pad Queenstown, a next generation, energy-conscious hotel experience for the smart traveller and the ultimate marriage of technology, sustainability, comfort and convenience.   The six-storey hotel features 57 stylish and well-appointed rooms…

And the key to mi-pad Queenstown is that there is no key.

 

Guests booking their stay download the hotel’s personal app ‘mia’ and their smartphone becomes a room key, meaning physical check-ins (or check outs) are a thing of the past.

 

Mia also has a range of other tricks up her sleeve, with the app enabling guests to set temperatures and mood lighting in their room (even remotely), request room service or alert hotel staff that they don’t want to be disturbed.  

 

Access to the hotel is available 24/7 thanks to the technology. Once guests are settled in, mia transforms into a personal digital concierge, delivering the latest information on events, activities or offers and encouraging them to experience the best of this stunning destination.

 

The $15m John Blair-designed hotel is in the heart of Queenstown, less than a two-minute walk from the vibrant centre with its hundreds of bars, restaurants and activity operators set on the shores of stunning Lake Wakatipu.

 

The mi-pad hotel concept is the brainchild of Queenstown property developer Lewis Gdanitz and is the fruition of three years of hard work.

 

“mi-pad is the result of 15 years of research, travelling the world and finding the places that did accommodation really well,” he says.

 

“I’m delighted that we’ve been able to deliver a property that’s unlike anything else on offer in New Zealand, operating on a premise of affordable luxury delivered using the latest technology.

 

“I’m also very proud of the eco-conscious initiatives we have in place for every aspect of the operation.”

 

MIPAD Holdings Ltd is a joint venture between Lewis and experienced hotel investment and development company TJK NZ Ltd, owner of luxury boutique hotels The George in Christchurch and Regent of Rotorua.

 

TJK NZ CEO Stephen Borcoskie said the company had a proud pedigree of leadership in, and commitment to, the New Zealand hotel industry.

 

“Our goal is to always exceed customer expectations by excelling in service delivery, and we’re thrilled to be entering the Queenstown market which consistently leads the way in delivering world-class experiences and lifelong memories to visitors from around the globe.

 

“It makes perfect sense to open a unique property like this in Queenstown.”

 

Hotel manager Kylie Hogan has 20 years’ experience in international resort management.

“We’re offering an innovative, connected hotel experience for smart travellers who’d prefer to spend their hard-earned dollars on experiences rather than pay over the odds for accommodation,” she says.

“We appreciate that they want to keep in touch with family, friends, or colleagues whether they’re here to ski their hearts out, check out bike trails, enjoy some world-class golf or award-winning wines.

“mia’s the key to all of that, the complete package for guests who want to have fun like a local.”

The hotel hasn’t forgotten the basics of ensuring guests get a great night’s sleep, with Queen beds, clever storage options, smart TV’s and bathrooms featuring organic products and top-of-the-line hair styling tools.

Guests can have as much or as little interaction with mi-pad staff and other guests as they like, including the option to share experiences, photos or messages through mia’s private chat group.

A floor-to-ceiling ‘social wall’ in the hotel’s entrance lobby also features mia’s latest updates and guests shared experiences.

Although there are snacks and breakfast options available within the hotel, mi-pad’s owners made a conscious decision to keep F&B services to a minimum to encourage guests to savour the town’s renowned eateries.

But if they prefer to order-in or BYO, the hotel’s best kept secret is its huge rooftop terrace with an outdoor fireplace, plentiful seating and wraparound 270-degree views of Lake Wakatipu and surrounding mountains.

The terrace is exclusively available to guests and is the perfect spot to enjoy an outdoor dining experience or luscious wine with some of the best views in town.

To unlock the key to the full mi-pad experience, book online at www.mipadhotels.com

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Kiwi rippers take on international stars in New Zealand’s most iconic snowboard race

US snowboarding Olympian Chris Corning is lining up to take on an amped field of kiwi snowboarders in the Treble Cone Banked Slalom 2018. The iconic event has a strong history and its open entry status always attracts outstanding local talent, riders from around New Zealand and visiting international professionals. This year is no exception…

Chris has made a name for himself in both slopestyle and big air with two World Championships and World Cup titles under his belt. Earlier this year he finished fourth in the 2018 PyeongChang Olympic Big Air competition.

Previous events have seen entries from stars such as Freeride World Tour boarder Amber Schuecker, pro Norwegian Terje Haakonsen, and former Olympian Scotty Lago.

Even kiwi freestyle skier Jossi Wells has strapped on his snowboard to take on the course.

New Zealand’s ski areas attract international pro riders during the Northern Hemisphere’s off-season, and the festival atmosphere of the Treble Cone Banked Slalom is a big attraction for visiting athletes.

As a result, it’s an event at which local riders can find themselves facing down big-name pros, although the results aren’t as predictable as some might think. The technical nature of the course means that there’s plenty of opportunities for unforced errors and some surprising winners!

Local snowboarding royalty Deni Bevin, 42, is looking to reclaim his Master’s title and is excited to be competing against top athletes from the world circuit.

“I love giving the young guys a good run for their money,” he says. “Banked slalom is competitive by nature, but it really brings the whole snowboarding community together.

“It’s a great opportunity to compete against some of the best in the game. Winning the event a few years ago was a serious springboard and sent me to Mt Baker in the US to compete in one of the largest banked slalom competitions in the world”.

The Treble Cone Banked Slalom is part of the World Snowboarding Federation Banked Slalom World Tour, a global series that spans 14 countries.

The TC event sees racers pit themselves against the clock on a course that sees them riding high on the sides of a snow-filled gulley, aligning the classic snowboard feeling of ‘surfing the mountain’ with alpine racing.

This year’s event will see racers compete for glory in TC’s legendary Saddle Basin, which is renowned for its twisting fall line, natural airs and slashable banks.

There’s cash on offer for the winners in Open and Masters male and female categories and other prizes including Never Summer snowboards and the chance to compete in the legendary Mt Baker Banked Slalom.

The Treble Cone Banked Slalom takes place on August 11th at Treble Cone ski resort, Wanaka. Racing starts at 11am and spectators are encouraged to check out the action.

To enter visit www.treblecone.com or email [email protected]

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New Queenstown wine tour company will capitalise on booming industry

With local family and tourism connections dating back three generations, a Kiwi couple are looking to make their mark on the booming Queenstown wine tourism industry. Husband-and-wife to be Emma Chisholm and Lee Saunders have launched Alpine Wine Tours, a new wine experience offering unique, personalised and ‘adult-only’ experiences for every wine-lover. Central Otago’s wine…

Wineries around the country are ramping up their tourism offerings as part of a strategy expected to see wine exports reach $2 billion annually by 2020, and Alpine Wine Tours says there’s never been a more exciting time to launch a new wine experience.

Alpine Wine Tours offers memorable group, private and custom wine and distillery tours from Queenstown, showcasing the unique wine and spirits of the region.

Co-owner Emma Chisholm is thrilled with how well received their new tours have been by locals and tourists.

“It’s been a huge success,” she says. “We saw a gap in the market for unique and personalised wine experiences in Queenstown and people’s initial reactions have been incredible.

“Our guests have nothing but positive things to say. We pride ourselves on providing good old-fashioned authentic Kiwi hospitality and I think that really resonates with people.

Emma and Lee are no strangers to the Queenstown tourism scene, as they also run successful tour company Alpine Adventures.

Emma is the third generation of the Chisholm family to work in Queenstown’s tourism industry. Her parents famed ‘flying pub crawl’ tour of the 1980s propelled her passion for creating some truly unforgettable adventures.

“It was called Henry’s Backcountry Flying Pub Crawl, and the name pretty much sums it up. It was fun, it was rowdy, and it was unique,” she says.

“Like Mum and Dad, we try to make every tour memorable. We’ve built great friendships with the winery owners and businesses we work with, and as a result, our guests leave Queenstown feeling like locals.”

Setting themselves apart from the rest, the local family-owned and operated business has created three adult-only group experiences, while those with children can enjoy a private tour.

Director and Tour Guide Lee Saunders said their adults only tours are already receiving rave reviews.

“People love it! There’s over 15 wine tour companies in Queenstown and almost all of them allow kids on their group tours,” he says.

“We wanted to give adults a chance to kick back and completely relax. We love kids, we have one of our own, but we all know that sometimes you just want a day to yourself.”

Alpine Wine Tours offers half and full-day tour options, taking visitors through the stunning Gibbston sub-region and into the beautiful Cardrona Valley in the comfort of their impressive fleet of luxury European vehicles.

Recognised with Tourism New Zealand’s Qualmark silver rating, the company prides itself on employing local and knowledgeable guides.

“All our guides are certified, passionate and just all-round fun,” says Lee. “We love to go the extra mile with the little touches like giving personalised water bottles and wine sleeves as gifts, to sharing our family history and local knowledge.

“Because we specialise in wine tours only our guides are super knowledgeable. They’re not your average sightseeing guide, they’re real wine experts.”

Alpine Wine Tours operates daily group, personal and customisable experiences from Queenstown. For more information see their website.

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Best photography and videography apps of 2018

Best photography and videography apps of 2018 We attended a Business Building Block session with Chris Gillman Gable last week to unlock the power of our smartphones. After the session, SPR’s Carlie was inspired to try them out for herself so here’s a summary of the best photography and videography apps 2018. Smartphone cameras continue…

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Stunning Queenstown home wins Southern Supreme House of the Year

A Queenstown building company renowned for quality standards in workmanship and ‘ultimate pride in the job’ has struck gold, again. AJ Saville Builder Ltd was named Supreme House of the Year Award winner for a Queenstown home at the Southern Registered Master Builders 2018 House of the Year gala dinner this weekend (Saturday July 21)….

The multi-award-winning company had a second home in the awards, which also won Gold and a GIB Show Home Category awards for a Millbrook Country Club property.

Arrowtown-based owner and founder Allister Saville says the seven awards are testament to the hard work and dedication of his team of over 35 tradesmen, sub-contractors and suppliers.

“It’s a winning result for everyone involved,” he says.

“The immaculate detailing and craftsmanship of the Queenstown home won over the judges, and we’re delighted with the feedback.

“This project was a ‘once in a lifetime’ build for our tradesmen and subbies, delivering a home with this level of bespoke requirements.

“The client, builders and designers all worked in harmony, and it’s demonstrated in the immaculate finish of this four-year build.

“Both projects demonstrate consistency in our work and it’s hugely rewarding for our staff to be recognised for their hard work and quality craftsmanship.”

The substantial 802sqm four bedroom, four-plus bathroom Queenstown home is a collection of different building types, functions, cladding and internal finishes, all centred around a sunny courtyard.

The judges were most impressed with the immaculate detailing of curved glass galleries linking stone buildings to the kitchen, lounge and living areas.

The project was constructed in keeping with historic buildings of the Queenstown Lakes district, using local stone and steep-pitched slate and iron roofs.

The energy-efficient Millbrook Country Club show home, designed by Mason & Wales Architects, exudes modern class and a subtle French feel with all the charm and character of a traditional Central Otago cottage.

Allister says the show home is a timeless design that epitomises the sophisticated rural elegance and character that is world-class Millbrook Resort.

“A show home demonstrates the very best standards in your work and I’m honoured to work in partnership with Millbrook Resort to deliver functional, spacious and energy-efficient homes at the resort,” he says.

A total of 13 Gold Award winners from the southern region will now be judged against Gold Award winners from around the country to identify the National Gold Reserve finalists.

Those finalists will go head to head at the Registered Master Builders Supreme Awards for House of the Year and Renovation of the Year on November 24 in Auckland.

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Westpac Queenstown Business Awards Top Tips

Sticking your head above the parapet can be a scary moment. People shoot at you. It’s tempting, in business, to want to stay in your cosy castle, keep your head down, and avoid looking for anyone out there threatening the castle walls. But then there are those businesses that WANT to stand out. The ones…

They’re the ones that aren’t afraid to try new things. To stand on that parapet, wave the flag and lead the charge.

Playing safe, simply holding your ground, can sometimes be the riskier position. If you don’t stick your head above the parapet, how can you shoot back? People might want to take pot shots at you anyway, sometimes from behind your back.

Which brings us neatly to the 2018 Westpac Queenstown Business Excellence Awards.

Every two years our local Chamber of Commerce invites businesses large or small, new or old, to poke their head above the parapet.

And it’s not as scary as that might seem.

Why enter?

Entering the awards delivers some very real benefits to you and your business – from the self-assessment process and the boost in profile and team morale. You might be chosen as a finalist, maybe even win your category, or you might not.

Even if you don’t make it to the Gala Awards Dinner, going through the process of entering the awards is worth the energy and effort, because it forces you to evaluate your business from an outsiders’ perspective. Three judges are going to assess your business success based on your replies to a number of very specific questions.

Any Queenstown Lakes business can enter the awards, and it’s free to do so.

There are multiple benefits of entering, not least because you have to:

  • Look at past, present and future
  • Focus on business planning
  • Talk about areas where you excel
  • Acknowledge areas where you could do better
  • Recognise areas you’re missing out on and opportunities

Time spent on your business is never a waste of time – whether you win or not.

The process is easy
  • First pick your category/categories
  • Understand the questions
  • Answer the questions (you’d be surprised how many businesses fail to do this properly!)
  • Look at the points weighting for each answer
  • Work our which bit goes where for each answer
  • Employ the language of success
What to expect

The awards questions have been fine-tuned over the years to make the playing field as level as possible for a range of businesses, whether you’re a hole-in-the-wall hospo operation or a large corporate entity.

Usually they go along these lines:

  • Describe your business
  • Talk about management and strategy
  • Describe your four main strengths
  • Outline performance, KPI’s and how this is used in the management of your business
  • A supplementary information page
  • A couple of additional questions if you have entered one of two specific awards
Fiona’s Top Tips

When the structure of the awards entry is so well defined, it’s relatively easy to break down what you should be addressing in your answers.

  • Tell the leadership stories of your business
  • Demonstrate where you’ve led with innovation
  • Show how your people are engaged
  • Aim high and don’t hold back
How SPR helps

Thinking of entering the awards but not too sure where to start?

We’ve been in the communications business for over 24 years and we’ve helped many companies, big and small, break through the competition and come out on top! Our winner and finalist list is long and includes the likes of MAXRaft, Landmark Homes, JUCY, Partners in Grime and Ziptrek Eco Tours just to name a few.

Executing a timely, concise and enticing award entry is half the challenge and we’d love to help you shine. We can help with anything from proof-reading, answering a specific question or writing your entire entry.

We’re the wordsmiths you want on your side – we know business, we know tourism and we know what judges want to see and hear. So, put your head above the parapet and let your business shine.

Southern PR will run our popular series of workshops to help businesses shine the spotlight on their own business practices and put their “best foot forward” with their entry. The workshops will take place on Wednesday August 8 at 4-5pm, Friday August 10 at 8-9am and Wednesday August 15 at 8-9am. Please get in touch to reserve your spot.

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Social Media Strategy: Six Steps to Success

Social media – it’s all-seeing and all-powerful but can be an almighty waste of time and money if you dive in without a plan. To reap the rewards of social media you need to build a clear strategy outlining goals, audience, competition and content. We’ve put together an easy six-step social media strategy to get…

1. Goals

Make SMART goals.

Like any business plan the first step to creating a social media strategy is to establish goals, giving you the ability to measure your success and return on investment.

Pro Tip: Align your social media goals with your overall business and marketing strategy to show some more ‘old school’ execs the true value of social media.

Each of your goals should be:

Specific

Measurable

Attainable

Relevant

Time-bound

Example:

Broad business goal: to grow my business.

Social media SMART goal: I will acquire 300 new followers on Instagram within two months by engaging with followers, running a paid Instagram advertising campaign and networking with local businesses. This will enable me to grow my business and increase my revenue.

For your social media strategy start by assessing your business goals and writing a social media SMART goal to align with each one.

2. Who is your audience?

It may seem simple, but do you really know who your audience is and where they’re active online? Is your Facebook audience different to your Instagram audience?

Knowing what your audience wants to see on social media is key to a successful social media strategy. You need to craft content that appeals to your specific audience, so they’ll like, comment on and share your posts.

Most social media platforms offer great (and free – YAY!) analytic tools that show detailed insights about your audience. Familiarise yourself with their age, location and when they’re most active online to create ‘personas’. These personas will help you visualise your audience as real people (rather than numbers) and help you cater to their actual interests, passions and needs.

3. Metrics

It’s time to start gathering data.

Competition

You probably already know who your key competitors are so take the time to assess/stalk (it’s not creepy when it’s for work) their social media channels. Some things to note:

  • What platforms are they using?
  • How often do they post?
  • How are they engaging with their followers?
  • How many followers do they have and how quickly are they growing?
  • What time do they post?

Choose three key competitors and complete a SWOT analysis to help you understand your competitive advantage and how you can ‘outplay’ your competitors online.

Strengths

Weaknesses

Opportunities

Threats

Pro Tip: use competitors as your inspiration, but don’t copy. Chances are they have you listed as a competitor too, so remember you still need to be unique and authentic with your posts!

Conduct a brief social media audit

Perform a social media audit to review what’s working and what needs improvement on your social media channels.

There’s lots of paid social media tools out there to make auditing a breeze, but here’s the basics that everyone can do (set up a spreadsheet to keep all your data in one place):

  • Note your overall statistics including followers, likes, shares, comments, clicks, video views, reach and mentions
  • Look at your top/bottom posts, how do they compare to each other and why do certain posts get more engagement? Compare timing, hashtags, content, platform etc
  • Input audience metrics including gender, age, location and time they’re active
  • Check for consistency, do all your channels have the same consistent tone and content?
  • Compare to industry best standards or key competitors
  • Re-assess your SMART goals and adjust accordingly (if required)

Social listening

If you’re serious about your social media strategy, investing in social listening software can save you time and money. Platforms such as HootSuite, Sprout Social, Zoho Social, Mention, Meltwater etc make social listening a breeze and can help you track trends, monitor competitors and compile data among many other handy tools. Each platform has pros and cons, so do your research before committing to buy.

4. Mission Statement

Build a mission statement for each of your social media platforms. This enables you to take the data collected above and create a short statement that outlines exactly who we are and what we do.

Follow this format:

[Business name’s] [social media platform] is where [audience] finds [content] to [benefit].

Pro Tip: this should be brief, where we went into detail above about audience and content, here we need to rein it in.

Example:

Building company: Bob Builder’s Facebook page is where local Queenstown homeowners find inspiring images and video content to help plan for their new home.

Cafe: Corner Café’s Instagram is where young New Zealand-based foodies and coffee lovers find fun, creative and colourful images that inspire them to visit and encourage ‘regramming’.

Mum blogger: Diana’s Diary Facebook page is where young mums across the world find helpful tips and funny anecdotes to encourage conversation and engagement with each other.

Bank: Frank’s Financial LinkedIn profile is where entrepreneurs and business owners find useful information, advice, insights, resources and inspiration for running and growing their businesses.

5. Content

It’s time to start building your content calendar.

Creating great content is essential but it’s equally important to have a plan in place for when you’ll share content to get the maximum impact. Make a calendar that details:

  • Dates
  • Time you will post
  • Social media channel
  • Content (image, link, video etc)

Make sure your content and calendar reflect the mission statement you’ve assigned to each social profile so that everything you post is working to support your business goals.

Keep your content aligned with your audience, always ask yourself who the content is for, and how they should interact with it.

Pro Tip: As a rule, 80% of your content should be fun, informative or entertaining and only 20% should directly promote your brand.

6. Engage, measure and compare

Hurrah! You have a stellar social media calendar, followers have quadrupled, videos have gone viral and your boss gives you a high five every morning!

This hasn’t happened for you yet? Don’t worry, you probably won’t get your social media strategy 100% right on the first try (this happens with all business plans), simply monitor what works and adjust your strategy accordingly. Continue with your social media auditing, schedule in weekly, monthly or quarterly as desired and re-evaluate your SMART goals.

Sounds like a lot of work? The truth is, building a successful social strategy isn’t a five-minute job, and in today’s online world it’s one of the most effective marketing tools around. Need a hand? Get in touch to find out how we can help create a tailored social media strategy for your business!

 

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Huge snow dump delivers epic powder day at Treble Cone

Wanaka’s iconic Treble Cone ski area is revelling in the white stuff, after receiving over 45cms of snow in the last 24 hours. Snowstorms over the past few days have delivered wall-to-wall coverage across the ski area, with clear skies overhead conditions are shaping up to be “all time”. General Manager Toby Arnott says the…

“Everyone up here is having a great time,” he says. “There were guests already waiting in line when staff turned up this morning, they were that keen.”

With Australian and New Zealand school holidays in full swing, the timing couldn’t be better.

“Half of Wanaka and all our school holiday visitors are up the mountain today having a whale of a time,” says Toby.

Treble Cone safety teams worked around the clock to ensure their renowned bowls, chutes and natural pipes could be open to riders as early as possible.

“We’ve had no less than 15 ski patrol members out on the mountain this morning undertaking control work. We even called in a helicopter to ensure we could open the Saddle Basin as soon as possible,” says Toby.

The Saddle Basin was cleared by ski patrol and opened by mid-morning.

“We have the highest elevation with the most diverse terrain in the area and when we receive such a huge dump in a short amount of time, avalanche control is essential to guarantee the safety of our staff and guests,” says Toby.

With over 1500 keen skiers and snowboarders hitting the slopes at Treble Cone today, the access road has been closed to uphill traffic to assist with car parking and traffic management.

Free shuttle buses are running flat out from the bottom of the access road to transport visitors to the base building.

With all lifts open and a base depth of 95cms in the Home Basin and 130cms in the Saddle Basin, Toby says skiers and snowboarders can enjoy epic, uncrowded conditions across the whole ski area.

“We have 550ha of skiable terrain, even on our busiest of days it’s rare to stand in a lift line or compete for fresh tracks,” says Toby.

“It looks like it’s going to be a hell of a winter.”

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Mt Cook Alpine Salmon appoints Sir Bill English to board

Mt Cook Alpine Salmon has announced the appointment of Sir Bill English to its board of directors, effective August 1 2018. Board Chairman, the Rt. Hon Jim Bolger says Bill’s profile is obviously well known throughout New Zealand. “His recent retirement from politics gives him the opportunity to apply his talents and unquestionable belief in…

Mr English is delighted to be joining the board of Mount Cook Alpine Salmon.

“I am looking forward to joining a southern company producing a world-class product that is doing extremely well in high-value export markets, and I hope to contribute to its ongoing success,” he says.

Mr Bolger says the continued success of Mt Cook Alpine Salmon depends as much on the performance of the organisation as it does on the product.

“I am confident that Bill’s strong relationships within New Zealand, along with his developed international experience, will prove invaluable as we continue to expand our business,” he says.

“I very much look forward to his contribution.”

About Mt Cook Alpine Salmon

Mt Cook Alpine Salmon operates its aquaculture business in the heart of the Mackenzie district at the foot of the Southern Alps and sells its Freshwater King Salmon to high-end customers around the world including Australia, UAE, Singapore, Hong Kong, China and the US. The company operates two hatcheries; has a primary processing plant in Timaru along with a secondary plant in Christchurch where it produces its popular Aoraki smoked brand. The company employs 175 staff.

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